The company level " s strategy is single dealing strategy ( which bases on the erp software " s innovation , produce , sale and service ) and the merger strategy ( which means merge related small software firm and offset some technique and market shortcoming ) . the operation level ' s competition strategy is the differently central strategy ( centralize on the machine and tobacco industry and realize the differentiation of products and services ) . the cooperation strategies are collusion strategy ( which rely on the industry association etc . ) and strategy alliance ( which means all of them dive into r & d and develop new area ) 在此基础上，通过利益相关者分析，明确了企业使命，通过swot分析及大战略矩阵等多种分析方法的综合运用，提出了该企业发展的基础战略是进攻型战略，重点选择市场渗透战略(努力创造顾客转换成本)和产品开发战略(不断创新产品特色) ，公司层战略为单一经营战略(立足于erp软件的研发、生产、销售、服务)和并购战略(并购相关小型软件企业，弥补部分技术、市场缺口) ，业务层战略中竞争战略是差异化集中战略(集中在机械及烟草行业实现产品和服务差异化) ，合作战略分别是共谋战略(依靠行业协会等)和战略联盟(共同投入r & d 、拓展新区域) 。
This research draws conclusions on the choice of the competition strategy , as follows : ( 1 ) the cost leadership strategy has its own scope of application . it is suitable for the middle and small types enterprises which specialize in the production of raw material of chemical medicine and the production of prepared herbal medicine ; ( 2 ) the differentiation strategy has a larger scope of application . it is suitable for the middle and small types pharmaceutical enterprises such as the enterprises in the biopharmaceutical industry , which have their assortment superiority on some extent ; ( 3 ) the focus strategy is suitable for most middle and small types pharmaceutical enterprises 在竞争战略的选择上，本文研究得出： ( 1 )成本领先战略有一定的适用范围，即化学药的原料药和中药饮片两种类型的中小型企业比较适宜采用成本领先战略； ( 2 )中小型制药企业也可以采用差异化战略，这主要指具有一定品种优势的中小型制药企业，特别是在生物制药领域，此战略的适用范围更大； ( 3 )集中战略是适合大多数中小型制药企业的战略选择，在化学制药和中药方面，集中战略应该是多数中小型制药企业的首选，但在生物制药方沈阳药科大学硕士毕业论文摘要面，集中战略并不适合。
