广告效果评估体系的英文

• dagmar

• "广告"英文翻译    advertisement; advert; ad; p ...
• "效果"英文翻译    effect; result
• "评估"英文翻译    estimate; assess; appraise
• "体系"英文翻译    system; setup; hierarchy
• "广告目标即广告效果评测" 英文翻译 :    dagmar; defining advertising goals for measured advertising results
• "评估体系" 英文翻译 :    assessment system; evaluation system
• "广告效果" 英文翻译 :    advertising effectiveness; advertising effects; advertising results; effect of advertising; effectiveness of advertising
• "效果评估" 英文翻译 :    recruitment evaluation
• "过程评估体系" 英文翻译 :    process evaluation system
• "绩效评估体系" 英文翻译 :    pas-performance appraisal
• "评估体系说明" 英文翻译 :    academic records information
• "新车评估体系" 英文翻译 :    ncap
• "质量评估体系" 英文翻译 :    sqas
• "总分评估体系" 英文翻译 :    total-point system
• "短期广告效果" 英文翻译 :    short-term advertising strength; stas
• "广告效果测量" 英文翻译 :    measurement of advertisement effectiveness
• "广告效果分析" 英文翻译 :    copy testing
• "广告效果预测" 英文翻译 :    testing of advertising result
• "广告效果指数" 英文翻译 :    advertising effectiveness index; aei
• "绿色建筑评估体系" 英文翻译 :    leedgreen building rating system
• "药品质量评估体系" 英文翻译 :    pharmaceutical quality assessment system
• "广告效果的测定" 英文翻译 :    advertising effectiveness measurement
• "广告效果的层次" 英文翻译 :    the hierarchy of effects
• "广告效果的定义" 英文翻译 :    definition of advertising effective ness; definition of advertising effectiveness
• "广告效果研究工具" 英文翻译 :    processing measure

• After analyzing the current situation of enterprises " advertising operation , this thesis points out that the low efficiency of advertising campaigns lies in wrong advertising conception and poor advertising management
  通过论述“有效的广告管理”的关键在于“正确评估广告效果” ，本文提出了建立科学的广告效果评估体系的必要性。
• By expounding that correct evaluation of advertising effects is crucial for effective advertising management , this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects . then , with the theories of marketing and management , this thesis discusses the basis upon which the scientific evaluation system is established . the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research
  接着，本文从营销学和管理学的角度，论述了建立科学的广告效果评估体系的基本原则，具体包括：以“目标管理”的原理论述了“要全过程地评估广告效果” ；从广告在现代营销活动中的地位出发论述了“要以销售为中心评估广告效果” ；以“整合营销传播理论”论述了“要从目标消费人群的角度评估广告效果” ；从对定性研究与定量研究的比较出发论述了“要定性研究与定量研究相结合评估广告效果” 。