品牌偏好的英文

• brand preference

• "品牌偏好度" 英文翻译 :    brand preference
• "偏好" 英文翻译 :    inclination; preferences
• "品牌" 英文翻译 :    brand noun; brand, brand name; brand/article-brand/trademark; brands; trademarks
• "凹偏好" 英文翻译 :    concave preference
• "较偏好" 英文翻译 :    prefer
• "偏好法" 英文翻译 :    preference method
• "凸偏好" 英文翻译 :    convex preference
• "边际偏好" 英文翻译 :    marginal preference
• "草食偏好性" 英文翻译 :    grazing preference
• "反应偏好" 英文翻译 :    response preference
• "非凸性偏好" 英文翻译 :    nonconvex preference
• "费用偏好" 英文翻译 :    expense preference
• "分散偏好" 英文翻译 :    diffused preferences
• "风险偏好" 英文翻译 :    appetite for risk; risk preference
• "个人偏好" 英文翻译 :    personal preferences
• "顾客偏好" 英文翻译 :    customers' preferences
• "国家偏好" 英文翻译 :    national preference
• "环境偏好" 英文翻译 :    environmental preference
• "黄金偏好" 英文翻译 :    preference for gold
• "集群偏好" 英文翻译 :    c1ustered preferences; clustered preferences
• "可加偏好" 英文翻译 :    additive preference
• "可逆偏好" 英文翻译 :    reversing preference
• "扩散偏好" 英文翻译 :    diffused preferences
• "连裤袜偏好" 英文翻译 :    pantyhose fetishism
• "品牌牛仔裤" 英文翻译 :    designer jeans
• "品牌平台" 英文翻译 :    brand platform

• Simple strategies . strategies that talk to consumer needs . competitive strategies that build brand preference . sensitive strategies the identify real leverage points - - product benefits or brand image
  简洁的策略。针对消费者需要诉求的策略。建立品牌偏好的竞争性策略。确认真正有力的特点产品利益或品牌印象的灵敏策略。
• Three conclusions have been generalized : first , customer repurchase intention is influenced mainly from five dimensions defined as before , although there is other factors such as public opinions 、 friend ’ s recommendation and so on
  本文的主要研究结论有三个: ( 1 )顾客重购意向主要受顾客的累积满意度、品牌偏好、顾客的多样化需求、替代品吸引力、转换成本等五维因素影响。
• This paper bases on the literature review , constructs a customer repurchase intention model on oliver ’ s loyalty phase theory . the model includes 11 factors : brand preference , cumulative satisfaction , variety seeking , attractiveness of alternatives , switching cost , ( the five dimensions ) , customer repurchase intention , episodic satisfaction , customer perceived value , customer perceived fairness , customer perceived benefits , customer perceived cost
  本文在文献回顾的基础上,吸收了现有学者的研究成果,在oliver ( 1997 , 1999 )提出的顾客四个忠诚阶段的理论基础上,建构了影响顾客重购意向的模型,共包括:顾客重复购买意向、顾客品牌偏好、顾客的交易满意度、顾客的累积满意度、顾客的多样化追求、替代品吸引力、转换成本、顾客感知价值、顾客感知公平感、顾客成本付出、顾客的感知利益等11个因素。