个性理论的英文

• individuality theory
• personality theory

• "个性"英文翻译    specific character; individu ...
• "理论"英文翻译    theory
• "勒温个性理论" 英文翻译 :    lewins personality theoryy
• "埃里克森个性理论" 英文翻译 :    erikson personality theory
• "班图拉个性理论" 英文翻译 :    banduras personality theoryy; bandurass personality theory
• "罗杰斯个性理论" 英文翻译 :    rogers personality theory
• "墨菲的个性理论" 英文翻译 :    murphys personality theoryy
• "墨瑞的个性理论" 英文翻译 :    urrays personality theoryy
• "荣格的个性理论" 英文翻译 :    jungs personality theoryy
• "克雷奇默尔个性理论" 英文翻译 :    kretschmers personality theoryy
• "安定性理论" 英文翻译 :    stability theory
• "变性理论" 英文翻译 :    denaturation theroy
• "遍历性理论" 英文翻译 :    ergodic theory
• "弹塑性理论" 英文翻译 :    elastoplastic theory
• "弹性理论" 英文翻译 :    elastic theory; elasticity theory; elasticity，theory of; elaxtic theory; theory of elasticity
• "多形性理论" 英文翻译 :    doctrine of pleomorphism
• "范性理论" 英文翻译 :    theory plasticity
• "非线性理论" 英文翻译 :    nonlinear theory
• "复杂性理论" 英文翻译 :    komplexitaetstheorie complexity theory
• "刚塑性理论" 英文翻译 :    rigid plastic theory
• "规范性理论" 英文翻译 :    normative theory
• "河性理论" 英文翻译 :    regime theory
• "阶段性理论" 英文翻译 :    phasic theory
• "解释性理论" 英文翻译 :    explanatory theory
• "可靠性理论" 英文翻译 :    reliability fundamentals; reliability theory; theory of reliability

• The research from the corporate oriented perspective focuses on explaining the evaluation and choice of sports sponsorship plan . most of this kind of research is on establishing the expectations of sports sponsorship in brand management . the expectations include the creation of positive attitude , affect and cognition as well as the exaltation of brand image and associations
  本文引入为以往研究所忽视的品牌个性理论和匹配理论,将体育赛事作为独立品牌实体进行研究,利用品牌个性量表( bps )测量体育赛事和赞助商的品牌个性,通过分析体育赞助营销中的赞助商和体育赛事在品牌个性上的匹配情况,结合赞助商的赞助目的,评估体育赞助营销的效果。