Chengdu ty co . should adapt its sales channel to meet changing market surroundings " need , add value to the channel , solve channel conflict and help retailers offer a convenient location , special or unique assortments of goods , greater or better services to meet customers " need
The channel model that chengdu ty company utilizes : agency system - chengdu ty co . ( an agent of mobile phone ) chooses a wholesaler or wholesalers systems to assist in the distribution of product , then the wholesalers sell the product to other dealers or retailers ; the retailer is the direct point of selling which the consumers can purchase the product . wholesales , dealers , and retails are all parts of the distribution system
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