This dissertation is divided into five parts except introduction . part one is the reviewing of customer value model 除了引言外,本文分五个部分论述:第一部分是对顾客价值理论的回顾。
But there are two faults on the research conducted , which are the obstacles for enterprise to execute the strategy based on cv 既有研究存在两个缺陷，不利于指导企业实施基于顾客价值的战略。
Hotel service function quality plays an important role in creating customer values and enhancing customer satisfaction and loyalty 服务职能质量对于创造顾客价值，提高顾客满意度和忠诚度有重要影响。
The conception of customer value strategy deepens , broadens and transcends the connotation of theory of traditional strategy 顾客价值战略也是对波特基本竞争战略思想的深化、部分具体化和必要的扩充。
The other is the fault in how to delivery cv . the conducted research materials ca n ' t offer a systemic solution for delivering cv 二是在如何建立顾客价值上，既有的研究未能提出一个系统的解决方案。
Secondly , we analyze cv evaluation system in view of customers themselves through investigation and factor analysis 其次，论文通过对个体消费者的调查，从顾客角度通过因子分析得出了顾客价值评价体系。
In the second chapter , this paper discuss as product ' s competitive power in theory . that is customer ' s value and cost 第二章从理论上论述了产品的市场竞争力，主要是产品的顾客价值和顾客支付成本。
In the last part of this charter , the author pose the cv identification tool model , based on the perspective from the customer 在此基础上，本章最后提出了顾客价值的识别工具，这也是本文的一个创新之处。
The first part is introduction , which put forward the background , meaning and the historical origins of customer value study 第一部分为导言，提出了研究顾客价值这一问题的背景和意义以及国内外的研究现状。
As a component of core competence of corporation , the author think enterprise should internalize customer value into corporation value 作为核心竞争力的一部分，笔者认为，企业应把顾客价值内化于企业价值中去。
