Facing the fiece competition in the tourism market , xishuangbanna , if it wants to win in the situation of tourism heroes ' springing up everywhere , will have to dig up fully the modem value of the pattra - leaves culture , make best use of this precious resource of hunanity and forge the soft power of the tourism industry , making the pattra - leaves culture into the theme and image of the tourism industry in xishuangbanna 摘要面对旅游市场激烈的竞争，西双版纳旅游业要在群雄争霸的旅游格局中独树一帜，就必须充分挖掘贝叶文化的现代价值，利用贝叶文化这一宝贵的人文资源，打造西双版纳旅游业的软实力，使贝叶文化成为西双版纳旅游业的主题和形象。
