Shanghai building materials supplycompany , with 30 years of history , is one of the biggest building materials circulation enterprises in china . it owns 27 warehouses with more than 300 , 000 square meters , and 7 train lines and 10 docks for sbm ' s use . the main business of the company consists of building materials , non - metal minerals , metallurgical materials , bitumen , metal materials , decoration materials , wood , coal , light , chemicals , construction hardwares , electrical machinery and so on . its annual sales volume is around 1 billion rmb 上海市建筑材料供应总公司是一家具有30多年历史的大型建材流通企业，拥有占地30余万平方米的各类仓库27座，有7条专用铁路线和10余座专用码头，主要经营各类建筑材料、非金属矿产品、冶金铸玻搪材料、石油沥青、金属材料、装饰装潢材料、木材、煤炭、化轻、建筑五金、机电产品等，年经营额近10亿元。
Comparing with the iron and steel industry home and abroad , then still exist a very big gap on market research , marketing method , marketing network , customer management and service etc . this paper starts with the present situation of our country ’ s generative iron and steel enterprises , analyzing the shortcoming of the iron and steel circulation enterprise about marketing idea , the method , the network and the sale service , and puts forward the corresponding marketing strategy 本文所研究的对象是我国大型的钢铁流通企业,在和国外的钢铁同行业相比,在市场研究、营销方式、营销网络、客户管理、服务理念等方面都显得比较落后,和钢铁强国相比还有很大差距。本文就是从我国钢铁生产企业的现状出发,分析了我国钢铁流通企业在营销理念、方式、网络、销售服务方面的不足,并提出了相应的营销策略。
