With the development of economy globalization and information technology , economic form breaks through the three tradition demarcations on industry , and appears the development trend of high osmosis and diversification among industries . the enterprise expands faster and faster , and its scale becomes bigger and bigger , development of modern enterprise begins to appear the characteristics of structural complexity : the composite structure replaces the simple structure , the collectivizing operation becomes the new model of enterprise growth ; multi - units management replaces the single management , business coordination becomes the new source of enterprise growth ; speed economy replaces scale economy , sustainable development becomes the new content of enterprise growth ; cooperation competition replaces absolute competition , and the structural opening becomes the new choice of enterprise growth 随着信息技术的飞速发展和经济日趋全球化，经济形式突破了传统的三次产业的界限，产业间呈现高渗透、多元化的发展趋势，企业扩张越来越快，规模也越来越大，现代企业发展中的结构复杂性特征开始显现：复合结构取代简单结构，集团化成为企业成长的新模式；多元经营取代单一经营，业务协同成为企业成长的新源泉；速度经济取代规模经济，持续发展成为企业成长的新内容；合作竞争取代完全竞争，结构开放成为企业成长的新选择。
According to the vision and the mission stated for gh company , the external environment , internal environment and their trend analysis about the company , and the long - term objectives developed for the firm , i formulate the strategy combination as following for gh company which facing dynamic competitive conditions by way of considering and balancing the analysis result mentioned above : concentric diversification strategy , market development strategy , strategic coalition strategy , brand strategy and information strategy 根据为gh公司制定的愿景与任务、对gh公司目前的内外部环境分析与趋势预测以及为gh公司建立的长期目标并综合考虑和权衡了以上分析结论后，为面对动态竞争环境的gh公司制定了以下发展战略组合：集中化多元经营战略、市场开发战略、战略联盟战略、品牌战略和信息化战略。
The article has instituted a development strategy of " water as base , multi - operation , reform ' s promoting development , development ' s taking reform ahead " with the author ' s analysis of guilin running - water company ' s inner and outer environment present operating condition , advantages and disadvantages and so on . strengthening the stare ' s well - known running - water company has become our definite strategy target , at the same time , specific measures of " idea changing , structure adjusting , market abroadening . excellent service , power enriching " have been proposed 本文通过对桂林水司的内外环境、经营情况，优劣势等进行分析，并结合供水行业发展趋势，制定了桂林水司“以水为本，多元经营，以改革促发展，以发展带改革”的发展战略，明确了“建设国家i类知名水司”的战略目标，并根据实际情况提出了转变观念、调整结构、拓展市场、优质服务、增强能力等具体措施。
First , bancassurance is a part of the mingling of financial services . second , it is a diversification strategy adopted by bank and insurance company . third , bancassurance is also a financial firm that is avalible for different financial product and services to its customers . this dissertation is divided into five chapters : chapter 1 对于银行保险可从三个方面进行把握，第一从宏观方面来看银行保险是金融混业经营的重要主成部分；第二从微观金融企业经营方面分析，银行保险是银行或保险公司实施多元经营战略的重要实现方式；第三，从组织形式来看银行保险是一种能向顾客提供多种金融服务的金融中介机构。
