The basis of this paper is the research on what strategies the da company adopts in order to penetrate into the market . and that the market strategies that could be chosen by firms are various . the product eye contour mask has a bright future hence there exists a tense competition among firms . the da company , currently producing eye contour mask failed many times before to enter into the market . to solve the problem , this paper for the first time applies the method of philip kotler ' s market advantage competition1 to the analysis of moulding and setting up a brand of cosmetics 本论文的立足点是研究da集团采用何种战略可以赢得市场，而市场战略的选择是具有多样化的，根据目前眼贴膜市场空间大、竞争激烈的特点，针对da集团以前新品入市屡屡失败的具体情况，本文采用了菲利普?科特勒的市场地位竞争理论的研究方法，创新地将市场地位竞争战略作为一个阶段性战略应用于化妆品品牌塑造的关键阶段，即通过指导一个化妆品单品成功地进行初期入市营销，不仅使该产品取得市场竞争的胜利，打开市场局面，而且还要达到为olx打造强势品牌奠定坚实基础的目的。
In the fifth part , the author further analyses the characteristics of yaolan . com ' s visitors , yaolan . com ' s main targeted ads clients , and the possible demand of its targeted clients . the author suggests that the ads strategy of yaolan . com should be a solution , which is a fusion of brand awareness building , information release , sale promotion and deal closing . guided by this concept , this part further advocates that the ads style of yaolan . com should step out of the initial format and integrate all the online resources 第五部分以前面的分析论证为基础，深入分析了摇篮网访问者的特点、主要目标广告客户的产品特点以及目标广告客户对广告的要求，从而论证了摇篮网现阶段的广告策略应该是将品牌塑造、信息发布、销售促进以及完成交易融为一体的全方位的解决方案，应突破传统意义上广告的概念，注重整合营销。
