Sohu brand is based on traditional chinese fox culture , and is acknowledged by immense internet surfer because of culture emotion and traditional culture , which is the stand of the success of sohu brand 搜狐品牌根源于中国狐文化，以此获得广大网民民族情感和传统文化的认同，这是搜狐品牌塑造成功的立足点；将传统价值观念与现代生活方式嫁接，则是其品牌塑造成功的关键因素。
This paper combines theory research with case analysis together . it emphasis analyze the brand figuring process of buildbook . com with typical electronic commerce case basis on the new characteristic in the condition of internet economy 本文以理论研究和案例分析相结合，根据网络经济条件下品牌塑造的新特点，利用典型的电子商务案例，重点分析了建筑书店网站的品牌塑造过程。
The current exhibition will bring you a platform for presenting product , promoting technology , building brand image and communicating with its large display area , all - round , multi - angle publicity channels , and colorful concurrent activities 本届展会将以超大的展示面积、全方位、多角度的宣传渠道、丰富多彩的同期活动，为国内外客商提供产品展示、技术推广、品牌塑造、交流合作的平台。
And that is the reason why we are more and more strong . wanjiada culture consists of value conception the decision the competitive consciousness the team spirit and the trademark and sets out through the matter culture the behavior culture the system culture and the energy culture . . 万家达文化包括共同的价值观念创业决心竞争意识团队精神品牌塑造等，通过物质文化行为文化制度文化精神文化等载体一览无遗地展示出来
The innovation and the research accomplishment of this paper are in : 1 . this paper has synthesized the traditional brand shaping strategy and the shape strategy in network economic times , and combines the current economic situation of our country organically and systematically 本论文的研究成果及创新之处在于： 1本论文综合了传统的品牌塑造策略和网络经济时代的品牌塑广东工业大学管理学硕士学位论文造策略，并使之与我国当前的经济现状有机而系统的结合起来。
In this paper , it is discussed and concluded that , in the process of transformation from traditional physical environment to internet virtual environment , as the one of the representative of new internet industry , the successful experience of sohu incorporation on creation of brand , spreading tactics and strategy , and the general principal of creating a brand 本文主要探讨和总结作为新兴互联网行业企业代表的搜狐公司在传统物质形态环境向互联网虚拟环境过渡中在品牌塑造、传播方法和策略上的成功经验以及互联网品牌塑造的一般原理。
Base on the analysis of theory , analysis of circumstance , the analysis of core competence , the author put forward the directive ideology , strategic orientation and developing goal , set down the developing strategy of fdutsp , including system innovation strategy , opening , amalgamation , sharing strategy , industry focus strategy , phase incubation strategy , brand figure strategy , bring forward the basic step of construction 根据前面的科技园理论分析、环境分析和建设核心能力的分析，作者提出了福州地区大学科技园的指导思想、战略定位及发展目标，制定出科技园的具体战略：体制创新战略、开放、融合、共享战略、产业集中化战略、阶段孵化战略、品牌塑造战略，并提出了建设科技园的基本步骤。
Loongdao logo provides professional advertising , design , logo design , vi design , advertising creative services , such as branding , and web site building ( design ) , the web site maintenance , pictorial design , packaging design , poster design , publicity design brochures and leaflets , 3d design store environment and office products , and other design professional design services , comprehensively promote corporate brand development 龙道广告设计专业提供logo 、设计、标志设计、 vi设计、广告创意等品牌塑造服务，以及网站建设（设计） 、网站更新维护、画册设计、包装设计、海报设计、宣传折页及单张设计、 3d设计专卖店环境及产品展示厅设计等多种专业设计服务，全面促进企业品牌的发展。
Under the huge pressure of the structure adjustment , the resources disposition and the uneven conformity in the pearl river delta , a lot of commerce projects do not develop very well because of the lack of scientific planning , the dispersible layout , the insufficiently market gathering , and the weak brand molds 但是由于许多商业项目缺乏科学规划，分散布局，市场集聚不够，品牌塑造乏力，在珠江三角洲产业结构的调整和资源配置、整合不均的巨大压力下，出现了大批商业项目并不景气的局面。
This paper starts with system theory and is based on strategic managing theory . researching methods of information economics and consumer behavior science are widely used to clearly analyze the brand - developing strategy . basic operating pattern and contents of brand molding and developing strategy are also clarified clearly 本文以系统论的思想为出发点,以战略管理理论为依托,广泛运用信息经济学、消费者行为学有关研究方法,详尽分析了品牌发展战略,阐明了品牌塑造与发展战略的基本运作模式和运作内容。
