Chaoan jimin ceramic factory sticks to the product orientation of high standard , high quality and high taste . we insist on accepting ability and innovating , producing and testing by performing the national standards . adopting scientific and precise management , strengthening our quality sense all the time , we develop the market by well service intention . the developing jimin , with special insight and leading idea , carrys into our brand policy , builds up the enterprise image and exploits the brand with our own characteristic . all of these are directed by the market and based on the science and technology . chaoan jimin ceramic factory , with manful attitude and newness carriage , will go ahead with you for the future 潮安县集民瓷厂坚持以高标准，高质量，高品位为产品定位，注重广纳贤材，立足创新，严格执行国家标准进行生产，检测，采用科学，严谨的细化管理，持之以恒地加强质量意识，以真诚，到位的服务理念拓展市场；发展中的潮安县集民瓷厂，以独特的眼光，超前的意识，实施品牌策略，树企业形象，以市场为导向，以科技为后盾，以人为根本，开拓了具有“集民”特色的品牌之路，潮安集民瓷厂将一如既往，以雄伟的姿势和崭新的姿态昂首阔步，与您携手走向未来！
Recently sanyo , which sold the less than 10 , 000 rmb washing drying machine , obtain the market and get the huge profit . but after the flourishing development , the manufacturers should know 2 characteristics : 1 because of the particularity of the products , the enhancement of the market quotient shall not only lay on the price of the products , and the enterprises shall find out the ways those are suitable for themselves to popularize their products . 2 for the lag of the level and intention of the consumption , in short date , it will not change from wave - ring to roller quickly in our country 但在这种繁荣发展的背后，厂商也应当清醒地认识到市场推广过程中的两大误区：第一由于其产品的特殊性，对于市场份额的提升并不能单纯地依托价格手段的拉动，企业必须寻找到合适产品定位的推广手段和方法，实现渐进式推广第二由于现阶段消费水平和消费观念较为落后，因此短期内我国洗衣机市场不会迅速实现从波轮机向滚筒机的迅速转型。
It was believed that , for medium and small automobile castings foundries , the feasible approach to develop , to undertake tech - reformation , and to increase economic benefits include following aspects : making a deep investigation on the present situation ; making definite the product orientation ; programming integrally and implementing in steps ; matching toolings and measuring instruments each other ; increasing the ratio of castings with high additional value ; building up a perfect technical personnel team and quality guarantee system ; extending supplying chain ; as well as deep machining castings 认为：做好形势分析，明确产品定位，整体规划，分步实施，工艺装备与检测手段配套，提高高附加值铸件的比例，建立完善的人才队伍和质量保证体系，延伸供应链，对铸件深加工等，是中小汽车铸件生产厂发展改造、提高经济效益的可行途径。
Only hold loyal consumers , can companies exist and develop , so the core of the competition is to get acquaintances with the consumers . as a result , this article mainly study the purchase behavior , find out the existing consumer demand , provide the company with scientific bases and hope to give helps to the market and production location with the companies 基于上述原因，本论文通过对消费者的研究，主要是通过对消费者行为的研究，发现消费者的需求现状，为企业的决策和产品研发、定价、销售促进提供科学依据，从而进行产品定位和市场定位。
In the chapter that analyzes designing principle the author set up a new idea that the pursuit of " artistic bourn " , and especially profoundly analyzes the method of orientation of products and influences on the consumers by time transformation ; in the chapter that analyzes space the author advances the unit space of furniture exhibition space is incline to " architecture " , puts forward new method of furniture display space design of exhibitions - " theme design " and expatiates how to construct space through allocation , order , aesthetic feeling , psychology of space and other aspects ; in the chapter that analyzes furnishings the author elevates it station in furniture display space design of e xhibitions , which are attempts on display design business 诸如在基本原则章节中，树立追求展示设计最高境界? ?意境美的理念，并深入地分析如何进行产品定位和时代变化对消费者意识形态的影响；在空间营造章节中提出家具展览中单位空间趋向“建筑化”的观点，提出展示空间设计的新方法? ? “主题设计法” ，并从空间配置、秩序、美感、心理等几个方面阐述如何营造空间；在陈设引入章节中提升了陈设在家具展示设计中的地位，这些尽是设计实务上的一种尝试。
The thesis contents is a " xiangrui garden " real estate item market planning , and the planning from the market investigate , form the analysis ( land value analysis , competition environment analysis , ) set out , and the strategy of basic strategy , market strategy and target of the market , here the foundation top proceeds to subdivide to target market , evaluation , choice , clear and definite target market for aiming of item , from characteristic in target market we can fix position ( target customer ' s cluster ) , product in item market fixed position ( function fixed position , file time fixed position , building style fixed position , total price scope ) , enter but clear and definite product , price , advertise , sale etc . market strategy 论文内容为“祥瑞花园”房地产项目营销策划，策划从市场调研、形式分析(土地价值分析、竞争环境分析)出发，确定项目基本战略、营销战略和营销目标，在此基础上对目标市场进行细分、评价、选择，明确了项目所针对的目标市场，由目标市场特征得出项目市场定位(目标客户群) 、产品定位(功能定位、档次定位、建筑风格定位、面积配比、格局配比、总价范围) ，进而明确产品、价格、广告、销售等营销策略。
The main contents of the thesis is a 2003 in product in beverage to appear on market the strategy . pass primarily to analyze with the swot to the analysis of the profession , . onsumer , rival , make sure the brand of the business enterprise position to position with the product , establishing the expansion strategy between brand and product 论文的主要内容为饮料产品2003年的上市策略。主要通过对行业、消费者、竞争对手的分析和swot分析，确定了企业的品牌定位和产品定位，制定了品牌及产品的推广策略。
According to the analysis , the profession that the our country milk product appears the main reason of crisis to lie in the marketing the strategy and quality turns the degree high and the product likeness is high . the chinese market contain 1 , 300 , 000 , 000 populations , this is " big gold mine " that waits for the development , drawing on numerous foreign investor , multinational companies into , the milk industry of the mainland tycoon also in succession recruit , the market competition that local milk product is increasingly vigorous . among them , with coastal region of the challenge that the business enterprise that milk product face is more rigorous . a few big business enterprises of the north , for example , mengniu , yili and wandashan , three deers etc . obtained the convenience on the geography , closing to northeast and these two good milk industry bases in inner mongolias ; the business enterprise of the south then occupies the advantage of the market maturity . now , in the profession that the chinese milk product this big " battlefield " up each show the magical power , therefore , aim at the product characteristic of the profession of the milk ware , 企业族群的形成是基于这些企业具有相同的历史传统,拥有相近的资源,在目标顾客、产品定位等方面的一致性较高。在过去的四、五年内,北方奶源带的企业的市场占有率不断提高,在形成竞争格局的同时,也催生了企业族群的形成,使得乳业市场的竞争更多是在城市型企业群和奶源带企业群之间展开。这两类企业族群都有各自的战略设计与营销策略,但总体而言,这两类企业族群在竞争战略上并不很明确,差别也不大。
Based on the above mentioned analysis , a tailored competition strategy for lunan cement was presented , including market positioning , products positioning , decision of minimum cost project , effective differentiation project , swot strategic model , introduction to cis , general concept of information - realizing , etc . finally , the writer discussed and analyzed the implement of competition strategy of lunan cement and the prefiguring restructure of competition strategy 基于上述分析，文章制订了鲁南水泥的竞争战略，包括市场定位、产品定位、最小成本方案的确定、有效的差异化方案、 swot战略模型、 cis的导入和信息化总体设想等。最后，文章对鲁南水泥的竞争战略的实施进行了初步讨论、分析，同时也探讨了未来的竞争战略的构架。
Become the wood industry forever , hold the tendency of the day , regard build the basic point and deal in the branding as , depending on one s own strong products strength , the unique products make a reservation , advanced management theory and outstanding innovation are managed , devoted to making the surging brands of the chinese floor circle 永成木业，把握时代潮流，以建设和经营品牌为基点，依靠自己强大的产品实力，独特的产品定位，先进的经营理念和出色的创新管理，致力于打造中国地板界的强势品牌。
