This paper introduces the concept of consumer - oriented performance evaluation of archives , and in the light of the problems exiting in chinese current archives performance evaluation from the consumer - oriented viewpoint , advances the concept of archives performance evaluation from the consumer - oriented viewpoint 介绍了档案馆顾客导向绩效评估的理念,针对当前我国档案馆绩效评估中顾客导向视域下存在的问题,提出了顾客导向视域下的档案馆绩效评估观。
2 . logistics capabilities could be separated into customer - focused capabilities and information - focused capabilities . the base of logistics outsourcing decision - making was analyses of logistics capabilities . when firms recognised a gap in logistics capabilities , they were inclined to outsource their logistics operation 物流能力可以划分为顾客导向能力和信息导向能力。物流能力分析是外包决策的基础，当企业识别到物流能力缺口时，就产生了从外部获取的需要。
Later , emphasized are seven aspects of the connotations , the client orientation of the tqm by government , the total quality management , the quality management during the whole process , the methods of total quality management , the participation of the whole society in the quality management , the participation of the entire people in the quality management and the all - around quality standards . moreover , some crucial definitions are discussed , for example , the government work , the quality , the client and the client satisfaction 重点探讨了政府全面质量管理的顾客导向、全面的质量管理、全过程的质量管理、全面的质量管理方法、全社会参与质量管理、全员参与质量管理和全面的质量标准等七个方面的内涵,以及政府工作、质量、顾客、顾客满意等关键性概念,从而把政府全面质量管理与企业全面质量管理和公共部门全面质量管理区别开来。
Firstly , by analyzing company inner and outer environment , the existing strengths , weaknesses , opportunities and threats were defined , then through swot analyzing according to related theory of strategic management to make company development strategy . secondly , the custom orientation will be established by company inner reform , the high efficient process center structure will be built by removing traditional management organizational model . thirdly , the inner company process will be found by taking six w analysis method based on the current company process description in the orientation change 首先通过对企业内外部环境的分析，确定了企业所面临的优势、劣势、机会、威胁的存在，并结合战略管理的相关理论，进行swot分析，从而制定企业的发展战略；在已定战略的指导下，对企业的内部组织结构进行变革，实现从企业导向到顾客导向的转变，摒弃了传统的“科层制”管理组织模式，构建一种以流程为中心的高效、扁平化的组织结构；在导向转变过程中，通过对企业现有流程进行描述，运用“六何”分析法，找出企业内的关键流程；再采用ecrs技术，通过对流程的取消、合并、重排、简化进行再造，最后是流程的实施。
Gilbertson shared with the delegates how innovations in manufacturing processes , expansion in research and development , performance - based compensation models , customer - centric orientation and referral marketing strategies had helped synergy group get out from bankruptcy in its third year of operations to achieve 16 additional businesses and annual revenue growth of more than 10 per cent in its seventh year of operation 其中,供与会代表参考的案例有如何利用制造流程,研发扩编,依表现恤薪,顾客导向与市场策略的创新,使公司由濒临破产边缘,三年内成功推进16项新领域,并达到连续七年年成长超过10 %的目标
With the customer oriented concept in mind , twd reorganized the original service center , in 2001 , and expanded the software and hardware equipment , facilities and staffing , plus increased other equipment to integrate all available information to provide round the clock , round the year services in the event of customer problems with potable water 本处基于顾客导向服务理念，特于90年将原服务中心重新编组，扩充软硬体设施与员额，引进全新设备，结合原有各类资讯系统，成立全年无休24小时服务的客服中心，提供用户全方位自来水服务。
There are many standards in measuring the efficiency of the urban public goods provision . the author takes the problem as a kind of public issue which can be measured by its own characters . these characters are customer - orientation , public character , public issue character ( coordination ) 本文认为城市公共物品供给属于城市公共问题的一部分，其有效性应该从城市公共物品供给本身属性加以衡量：即按照城市公共物品供给的“顾客导向” 、 “公共性” 、 “公共问题特性” （协调性）做出评价。
According to present situation of brand equity , for the first time , five important brand equity factors were extracted from brand features by applications of principal component analysis and factor analysis methods , they were brand status , customer - recognized value , brand image , brand creative abilities and brand executive abilities ; on the same time , five types of brand equity were divided with k - means cluster methods on the base of five brand factors , they were leading brand , matured or ripe brand , concrete brand , customer - based brand and creative brand . in order to extract brand equity strategy , correlation and linear regression analysis methods were used , as a result of analysis , four strategies were put forwarded including brand marketing strategy , marketing dividing strategy , marketing stretching strategy and marketing entrance time , applying nonparametric tests and duncan tests , five brand equities were also differed in many aspects 在品牌资产各组成要素中，应用主成分分析和因子分析方法，提取了五个品牌资产最重要的构成因子，首次提出品牌资产最重要的因子是品牌地位和顾客认知价值，其次为品牌形象、品牌创新能力和市场执行能力；根据品牌资产的构成因子，运用聚类分析法，对调查企业的品牌资产类型进行了分类，按照品牌构成属性将企业分为领导型、成熟型、务实型、顾客导向型和创新型品牌企业；在对企业品牌策略分析基础上，运用相关分析和线形回归方法，求导形成品牌的重要策略因子，提出建立品牌资产最重要的策略因子是推广策略，其次为市场分化策略、市场延伸策略和进入市场时机。
The " localization strategy " includes product / brand strategy 、 price strategy 、 distribution strategy and pubic relationship strategy etc . it should be significant for chinese companies who want to comprehend the management spirit of multinationa companies and want to adapt to the international competitive environment after wto entry of china . there are a good deal of differences between western countries and china in politics 、 economy 、 culture and law environment . the right way succeed in china is matching the marketing strategy with the background of china 跨国企业本土化营销策略的主要内容有：社会关系营销，取得当地政府、民众的信赖和支持；产品和品牌本土化策略；分销渠道的本土化建设；价格本土化策略；营销和传播观念本土化策略；高层政府公关策略；危机管理和危机公关； "市场导向和顾客导向"的市场研究和营销策略等。
