After this article analyse generally the state of nationwide and worldwide aluminum industry , it has an in - depth analysis of the competitive structure of electrolytic aluminum industry hi our country with potter ' s five power structural analysis mode and thus we understand the opportunities and threats confronted with the enterprise . on the basis of careful study on the actual condition of zouping aluminum co . , ltd . , this article amis to find out the strengths and weakness of the enterprise . and with analytical approach of swot , a far - reaching plan of our company and an overall strategy that the longitudinal integration development is to be carried out are put forward and the measures about how to assure the implementation are raised in accordance with problems existed in the enterprise 本文首先对世界铝工业状况和我国铝工业状况进行总括性的分析，然后运用波特的五要素结构分析模型对我国电解铝行业竞争结构进行了深入分析，从而了解了企业面临的机会和威胁；在对邹平铝业有限公司的实际状况进行详细研究的基础上，找出企业的优势和劣势；最后运用swot分析的方法，针对企业目前存在的问题，提出邹平铝业公司远景规划和实施纵向一体化发展的总体战略方向，并对战略的有效实施提出了保障措施。
