“ brain storm ” is a brand new tv talk show by cbn , the first financial and business information platform for multi - region and multimedia in china 《头脑风暴》是中国第一个跨地域、跨媒体的财经咨询平台? ?第一财经旗下的全新谈话类节目。
Cross - media advertising strategies must address the issues about who gets the credit for the sales buy and how much cash will sales reps get for the transactions 跨媒体广告战略必须要强调一个问题：谁是销售的受益人，销售代表能从交易中获取多少现金。
If it is to become bigger and stronger , the media in china must break through the " bottleneck " that discourages the operational mode of cross - region , cross - industry and cross - media 中国传媒业要做大做强，跨区域、跨行业、跨媒体是前进中必须突破的“瓶颈” 。
And now , convergence concepts are being used to integrate advertising departments of news companies with multimedia units , and to create cross - media advertising campaigns for their advertisers 而现在，融合概念正被用在整合有多媒体资产的新闻公司的广告部里，为客户开展跨媒体广告运动。
The studies analyze the importance of the optimal media mix in a cross - media campaign to achieve maximum advertising objectives such as brand awareness and purchase intent 这些研究分析了设置最佳媒体组合的重要性，它在跨媒体广告运动中能帮助最大化地实现广告目标，比如品牌认可或购买意向。
Culture clashes : a major hindrance to a cross - media advertising strategy is the culture clashes among sales reps from across media when they work together , especially at first 文化冲突：不同媒体部门的销售代表一起工作的时候会产生文化冲突，尤其是刚开始，这是跨媒体广告策略的一个主要障碍。
The impressive expansion of cross - media advertising strategies in an unimpressive advertising market is one of those tales of dubiousness , but success with the strategy is beginning to convert some critics 在一个不甚起眼的广告市场上，跨媒体广告策略的大范围推行实在令人怀疑，然而它的成功正开始改变一些批评观点。
Formed in 2001 as panorama media and through consolidation offive companies and renamed crd co . ltd , in 2006 , crd is one of theleading independent television and digital content companies in china 喜地国际文化有限公司crd是由国内企业家及传媒人创立并运营的跨媒体互动娱乐内容公司。公司成立于2006年初，总部设在北京。
It will also promote inter - company as well as cross - media and cross - industry collaborations , and help local small and medium enterprises ( smes ) secure the necessary professional services and business development advice 中心亦会推动公司之间，以至跨媒体、跨界别的合作，并协助中小型企业获取所需的专业服务和业务拓展建议。
