Among the microscopic factors , lack of the qualified talents is dominant , and the other problems such as the shortage of investment information and experiences , low industry level , weak consciousness of the brands , and relatively low ability of investment and financing , ca n ' t also be ignored . the macroscopic factors include lawmaking behind time , imperfect political system , inflexible foreign exchange control system and the unreasonable structure of financial system , and so on 微观因素中最主要的是人才匮乏，而投资信息、经验不足、产业层次低、品牌意识弱以及资金实力、投融资能力较低等问题也不容忽视；宏观因素则包括立法滞后、政策体系不健全、外汇管理制度不够灵活及金融制度不合理等等。
China ? yi dafei ( group ) animal ' s pharmaceutcal co . , ltd is with beasts and birds ' health care medicine , powder , additive , disinfectant , is the emphesis of manage , the company relies on the rich fund capability at present , high - quality specialized personnel and high - quality high - efficient service have established the good corporate image in the society , gain various circles of society and praising benefit generally of the masses of customers 中国?易达菲（集团）动物药业有限公司以畜禽保健药，粉剂，添加剂，消毒药为经营重点，目前公司凭借雄厚的资金实力，高素质的专业人才和优质高效的服务在社会上树立起了良好的企业形象，赢得社会各界与广大客户的普遍赞益。
Along with extensive application of the products in water supply , drainage , gas supply and other fields in china , the btand " dunshi " will win ahuge user base aoross the country by virtue of the company ' s advanced production equipment , solid financial and technical stengths , reliable quality assurance , full range of associated tube parts and satisfactory service system 随着我国给、排水、燃气及其它领域的广泛应用， “盾石”公司凭借凭借生产设备、雄厚的资金实力、扎实的技术力量，可靠的质量保证、齐全的配套管件和满意的服务体系， “盾石”品牌一定会赢得全国庞大的用户群体。
Entering 21st century , with new international and domestic environment , insurance industry of china is being faced with new chances and challenges . especially for china has been a remember of wto , many famous international insurance companies with large funds and specialized technique may divide up chinese insurance market 进入二十一世纪，在新的国际国内环境下，我国保险业面临着新的机遇与挑战，特别是加入wto以后，大量资金实力雄厚，技术专业化的国际知名保险公司将全力抢滩中国保险市场。
Aiming to meet costumers increasing demand and relying on byd s unparalleled strength in both technology and capital and bringing chinese abundant manufacturing elements into full play , byd auto made an entire integration of the chains of the automotive industry . besides , based on the constant technology innovation , byd auto has absorbed and been absorbing many international advanced non - patent rights to reduce the cost tremendously and upgrade its quality significantly 比亚迪汽车以不断满足客户的需求为导向，依托企业强大的技术和资金实力，充分发挥中国制造业要素资源优势，全面整合汽车制造业的生产链同时以不断的科技创新为手段，大量吸收国际汽车制造业先进的非专利技术，实现整车制造成本的大幅降低和品质的迅速提升。
The internal environment of the group is evaluated by using internal factor evaluation matrix , it is considered that the group has many advantages such as powerful design ability , abundant land reserves , economics of scale etc . and many disadvantages such as limited capital , lack of professional , infirm cost control ability etc . in the thesis , the orientation of scale , grade and area , target market and target client for real estate business of the group is determined on the basis of internal and external environment analyses . swot analyzing model is constructed and quantitative strategic planning matrix is used to analyze and choose the competition strategy which modern group co . may adopted . finally , the competition strategy combination of taking differential strategy as main strategy and target concentrated strategy as auxiliary strategy is determined for real estate business of the group 再次，分析了当代集团在房地产领域发展具备的基本条件，运用内部要素评价( ife )矩阵对当代集团的内部环境进行综合评价，认为当代集团拥有设计能力强、土地储备丰富、实现了规模经济等优势，同时也存在资金实力有限、专业人才不足、成本控制能力不强等劣势，论文在内外部环境分析的基础上，对当代集团的房地产业务规模、档次与区域，目标市场及目标客户群进行了定位分析，构建了当代集团房地产业务的swot分析模型，运用定量规划评价矩阵( qspm )对当代集团房地产竞争战略进行了选择分析，确定以差异化战略为主、重点集中战略为辅的竞争战略组合。
Accordingly , place produces the analytic personage of research center of 3 class market to think in , from its the loan time limit of set and reimbursement means and month offer the characteristic with little , high interest to be able to see , " the balloon is borrowed " the person that do not suit all rooms to borrow , accord with the following the crowd of 4 features can consider to choose " the balloon borrows " : it is to consider short - term room to borrow , have ahead of schedule the person buy a house of reimbursement demand ; 2 it is to anticipate future is shorter fixed number of year ( the 10 years longest ) in oneself capital actual strength can have bigger rise or the person buy a house that later period will have big fund to enter zhang ; 3 it is loan period repays only less month is offerred , use the others money to other investment channel , invest strategic eye and the house property investor that dare to assume a risk with obtaining what invest redound higher to have ; the 4 house property consumer that are estate of the good - paying in applying to 因此，中原地产三级市场研究中心的分析人士认为，从其设定的贷款期限和还款方式以及月供少、利息高的特点可以看出， “气球贷”并不适合所有的房贷者，符合以下4个特征的人群可以考虑选用“气球贷” ：一是考虑短期房贷，并有提前还款需求的购房者；二是预期未来较短年限(最长10年)中自己的资金实力会有较大提高或后期将有大额资金进账的购房者；三是借款期仅偿还较少月供，将其余款项运用至其他投资渠道，以获得更高投资回报的具有投资战略眼光和敢于承担风险的房产投资者；四是适用于中高收入阶层的房产消费者。
Liaoyang trither instruments co . , ltd was co - funded by trither co . , ltd china is mainly focusing on the research , development , manufacture and marketing of auto safety electro series , depending on the edge cutting technology and solid capital foundation of the group , we developed the most advanced night vision system - night eye i type nvs auto dimming rear view safety mirror with compass , temperature display and anti - collision radar for car baking , it detects glare and automatically dims to preserve driver vision and make nighttime driving safer . the brighter the glare , the darker the 辽阳三雄仪器仪表有限公司是由美国三雄中国有限公司是一家专业从事汽车安全电子系列产品研发制造销售的公司，公司依托集团雄厚的技术力量和资金实力，采用高科技微机芯片信息处理技术和电致变色新技术，开发出具有世界一流先进水平的“
As a top enterprise in the industry , isover holds advanced techniques and abundant capital so that more and more architecture in china could benefit from isover glass wool products in the aspects of heat preservation , sound insulation and fire protection . besides , isover has always been working hard at the energy saving , environment protection and zoology of the construction material in china 圣戈班依索维尔作为提供保温隔热解决方案的顶尖企业，凭借先进的技术水平及雄厚的资金实力，让更多的中国建筑在保温隔音及防火功能方面受益于isover品牌的玻璃棉制品，并为推动中国建材节能环保生态的发展方向做出不懈的努力。
According to sociology " s common theory of social action - - - - - - web and parsons " s social action analysis frame , enterprises " branding action from setting up aim to the all process is restricted by internal and external conditions . firstly , enterprises " values , which is directly related to enterprises " aim . secondly , the means , which is at the use of enterprises , including both internanl and external factors , the former is referring to enterprises " funds , technology level , managering ability and so on , the later is referring to modern managering and technichal tools which is at the uses of enterprises 按照社会学关于社会行动的一般分析理论? ?韦伯和帕森斯的社会行动分析框架，企业“品牌行动”从行动目标的确立到行动的全过程都受到内在和外在各方面条件的制约：首先，企业的价值理念，它直接关系到企业将确立什么样的行动目标；其次，企业可资利用的工具手段，包括自有和外在两种，前者指企业的资金实力、技术水平、管理能力和人力资源等，后者指当时社会条件下可供企业选择利用的管理、技术等手段；第三，外在的情境条件，主要包括国家经济体制、国家经济发展水平、金融环境、全球化、政府行为、消费特征变化等，其中有些是有利于企业实施“品牌行动”的，而有些则是阻碍条件；第四，企业必须遵守的社会道德准则、法律法规等等。
