The surfactant consumption , the product structure and the forecost in different areas such as us , west europe , japan and china etc . in 1990 ? s are introduced . the urgent affaire for the large surfactant enterprises is to rectify the product structure , and to decrease the cost . enhancing the research of application basis and application for mild surfactant commercialization . emphasis to develop post treatment of fabric , papermaking chemicals , oil field ? s chemicals and auxiliary for architecture material and metalworking . the application of surfactants in high technology fields will be important research projects for china surfactant industry 介绍了90年代全球及美国、西欧、日本和中国等主要国家(地区)表面活性剂的消费量、消费领域和产品结构的变化及预测，并根据我国国情，建议对生产能力过剩的大宗表面活性剂产品应调整产品结构，降低生产成本；对温和型表面活性剂合成的产业化应加强应用基础研究和应用研究；对表面活性剂工业的应用应同用户一起重点开发纺织后整理、造纸化学品、油田化学品和建材与金属加工等领域；探索表面活性剂在高新技术领域中的应用应当成为今后表面活性剂的重大研究课题。
In this paper , we study in the trends of chinese small - power moters with both technology and market issue which will be lift in 21 centry . four different and coequal areas are discussed in our article . focus on market to adjust the product sereies by developing the more special products in large scale ; take the chance of wto to enlarge the export of the products with high quality following the international standard ; promote the electricalization and professionalization of the small - power motor by means of employment of new technology ; establish an accomplished asisstance system in order to socialize the manufacture of small - power motors . last but not least , a few suggestions are advised for its work 从以市场为导向，进一步调整产品结构，大力发展派生专用产品及其规模生产；以加入世贸组织为契机，积极采用国际标准，提高产品质量，扩大外贸出口；以技术创新为先导，积极采用高新技术，促进小功率电机向电子化方向发展和以专业化生产协作为基础，健全完善配套体系，促进小功率电机社会化大生产发展等四个方面探讨了21世纪我国小功率电机技术与市场的基本走向，并提出了工作建议。
Guided by acute and original management idea , our company has imported modern advanced technical plant and applied scientific management , our company full brings into play the advantage of technology and talent and goes up economical scale , our company enforces high administrative level , omni bearing , multivariable management development strategic 企业以其敏锐，富创意的经营理念，引进现代先进技术设备，运用科学管理方法，充分发挥企业技术及人才优势，不断调整产品结构，上经济规模，实施高层次全方位多元化的经营发展战略。
At last , we should increase reformation degree in the enterprise inner part , establish the powerful personnel encouragement mechanism , enhance management level , continuously decrease production cost and improve production quality , improve the finance management level and capital operation level , continuously adjust product structure to increase competitive ability , and boost the technique progresses to adapt to the request of the market economy development 三、企业内部要加大改革的力度，建立强有力的人才激励机制，加强营销管理提高营销水平，生产向一体化方向发展，不断降低成本提高产品的质量和档次，完善和提高财务管理水平和资本运作水平，不断调整产品结构提高核心竞争力，推进技术进步开展产品创新，以适应市场经济发展要求。
So we should speed up the adjustment in product structure , stimulate the escalation of industries and improve supply structure , adjust the macro - policies timely to form good environment of system and market and eliminate the obstacles of innovation , establish and perfect the encouraging system of innovation to stimulate the production of effective supply , strengthen management - innovation , realize optimization grouping of innovation resources to form constant motive force of innovation 因此，我们应加快调整产品结构，促进产业升级、改善供给结构；适时调整宏观政策，形成良好的制度环境和市场环境，消除创新障碍；建立和完善供给创新的激励机制，促进有效供给的创造；强化管理创新，实现创新资源的优化组合，形成持久的创新动力。
( 2 ) . to stick to the strategy for putting the total cost in the lead of the others , realize the total cost in the lead of the others through the ways of improving production process , enhancing scale economy and improving administrative level . ( 3 ) to adjust product structure and enhance product added value . ( 4 ) . to import advanced varieties and process technology 通过改进生产工艺、提高规模经济性、提高管理水平等途径实现总成本领先。 ( 3 )调整产品结构，提高产品附加值。 ( 4 )引进先进品种和工艺技术。
In this article , the author believes that japan is the target export market of cluft , while jinxi petrochemical company and jinzhou petrochemical company are the major rivals resulting from explaining the business of the company and its export situation along with the problems that exist in this respect , analyzing domestic business environment in the export of the petroleum coke including an account of the local petroleum coke export policy and export situation of the industry besides that of the major rivalry , analyzing the international environment covering also the international market structure , its salient points , the trend of market development and its behaviors . finally , the author briefs product policy , pricing policy , promotion policy and distribution policy in cluft ' s export of the petroleum coke . at present cluft should adjust product structure , guarantee product quality , strengthen after - sale service , maintain present price level , build up complete quote system as soon as possible , establish good public relations and suitable impelling system of the company , focus on end - user service , develop new customers and e - business to continuously eliminate the bottlenecks and create a more prosperous prospect in pet coke export 通过阐述辽化联贸公司企业概况及石油焦产品出口现状和存在的问题；对国内经营环境包括国内石油焦产品出口政策、行业出口情况及国内竞争对手情况进行分析；对国际环境包括国际市场结构与特征、国际市场发展趋势及特征等进行分析，作者最终确定了日本是辽化联贸公司的目标市场，锦州石化分公司、锦西石化分公司是辽化联贸公司的主要竞争对手，并提出在产品、价格、促销及销售渠道策略方面应采取调整产品结构、保证产品质量及加强售后服务；目前宜采取保价销售的策略并应尽快形成完善的报价体系；建立良好的公共关系和激励制度；着力做好终端销售、大力开发新客户等具体对策，从而不断消除石油焦产品出口的“瓶颈” ，创造辽化联贸公司石油焦产品出口的新局面。
Hebei keli group co . , ltd originated from the former wuan cold bend steel co . , ltd . which founded in 1968 . for many years , we adjusted our product structure according to the market demand and developed many export - oriented products to gain a foothold on the international market . we are growing stronger and our fixed assets are now valued at 42 , 000 , 000 rmb 河北科力集团有限公司是在原武安市冷弯型钢股份公司的基础上发展起来的，始建于一九六八年，多年来根据市场需求，调整产品结构，为在国际市场立足，不断开发外向型产品，逐渐发展壮大。
We have enough reliable information to our policy decision . hangzhou refinery always expands according to the market , improving its economical quality and operation achievements and upgrading its business scale by improving product structure and intensifying the business management . it was successively evaluated as one of five one - lot enterprises and one of the to be supported excellent and superior enterprises 中国石化集团杭州炼油厂坚持以市场为导向，通过调整产品结构，强化经营管理，努力提高经济运行质量，经营业绩、经营规模不断提升，分别被省、市政府确定为“五个一批”企业、 “扶优扶强”重点企业。
