In mr . fujiwara s lecture , he discussed on how the paradigm shift is brought onto the optical disc industries with current issues influenced by the growth of flash memory cards as a recordable media , and the spread of on - line contents to revolutionize package media through his unique style of analysis . he emphasized the urgent need to create the infrastructure starting with the bh hd dvd as the new generation package media for the optical storage industries , while keeping close watch of how the role of the pc drive and game device ps3 will influence 在藤原先生的演讲中，还举例说明了光存储业界中所发生的几个范例变迁，以独特的切入点讲述了现状中所存在的问题，包括记录媒体闪存的成长历史由于在线的普及所引起的包装媒体的变革对光盘业界的影响等，并强调在今后的光盘业界，当务之急是尽快让bd hd dvd等下一代包装媒体加快发展，也希望业界厂商能重视计算机用驱动器和ps3游戏机等所能起到的作用。
