The features of agricultural product markets are analyzed , based on which the pattern of " agricultural marketing mix " strategy is studied . from the perspective of marketing mix theory , the problems and solutions on agricultural marketing are discussed 在分析农产品市场特征的基础上，研究了农产品市场营销规律，从营销组合理论角度探讨了农产品营销中存在的问题及解决方法。
The significance of studying the development and change of the various models of marketing mix is to continuously summarize and grasp new mixes from new market developments and changes and seek theories and approaches of marketing mix which fit in with modem market competition and consumer demand 研究市场营销组合不同模式发展变化的意义在于，不断从市场的新发展和新变化中总结和把握新的组合，寻找适应现代市场竞争和消费需求的营销组合理论和方法。
Because marketing combinatorial theories are in the center of marketing theories , and also the most realistic composition of directive significance . its confusion understanding does n ' t benefit the development of the basic theories of marketing , and makes a lot of enterprises feel at a loss in practice too 由于营销组合理论是营销理论的中心，也是最具现实指导意义的成分，因而对其理解的混乱不利于营销基础理论的发展，也使许多企业在实践中感到无所适从。
The main innovations of this paper lie in : flexibility of structure framework and infirmness of controlling with enterprise trade power are the double reasons for promoting the development of marketing combinatorial theories . and the author proposes two suggestions on building the marketing practices in chinese enterprises , namely to increase the flexibility of the structure framework of chinese enterprises and to build and implement all - directional relation marketing 本文的主要创新之处在于，笔者得出一个初步的结论：组织结构的柔性化与企业交易控制权的弱化是推动营销组合理论演变的双重动因；因此对中国企业营销实践有一定建设意义的两条建议是，大力推行组织结构柔性化与实行全方位的关系营销。
Furthermore analyzing decision strength that promotes the development of marketing combinatorial theories , and finally , combining the conclusions of reason analysis , on the basis of recalling china ' s marketing practice in almost 20 years , proposing some suggestions to perfect marketing practices in chinese enterprises 然后进一步分析推动营销组合理论演变的决定力量，即分析营销组合理论演变的两个动因。最后，结合营销组合理论动因分析的结论，在简单回顾我国企业20多年营销实践基础上，提出几点完善中国企业营销的建议。
The general thought of the paper is : firstly stating various kinds of marketing combinatorial theories in the order of time , on this basis , combining the fact that marketing trade means changes from specific trade way to network trade way , then inferring its intrinsic logic of the development of marketing combinatorial theories , that is the concept that focuses on the short - term relative changes into it that focuses on the long - term relative 本文的大体思路首先按时间顺序对各种营销组合理论进行评述，并在此基础上，结合营销交易方式由个别交易方式向网络交易方式的转变，推断出营销组合理论演变的内在逻辑是营销理念由注重短期交易关系转变为注重长期交易关系。
