Then in online shopping , through surveying questionnaires acquiring data , statistical analysis and path analysis , the dissertation draws mainly the following conclusions : ( 1 ) the factors of customer trust are classified as : institutional factors , commercial reception factors , word - of - mouth factors and personal factors 接着以网络购物为背景,通过问卷调查取得数据,并对数据进行统计分析和路径分析,得到以下主要研究结论: ( 1 )客户信任影响因素可以划分为四类:制度环境因素、商务认知因素、舆论影响因素和个人能力因素。
The author regards it important to compare these resource conditions , capacity factors with those of the same leveled businesses in china and abroad at the same time . a comparative study on its pre - determined aim of enterprise development is also necessary to find out the shortcomings and advantages , which is the foundation for enterprise strategy management 其次，对企业自身情况加以研究，从资源角度研究，也从能力角度研究，把这些资源条件、能力因素与同行水平进行横向对比，与国际水平进行纵向对比，与企业预期发展目标进行比较，找出差距和优势，这也是企业战略管理的基础。
