In other to improve the practical function , this article starts from the fact of gd telecom , refers to mass correlative data and the successful case of international telecommunication operators , and advances the detail suggestions about marketing strategy of developing mobile communication service of gd telecom . the strategies are as follows : 1 为了加强研究结果的实践指导意义，本文从广东电信的实际出发，大量引用了相关数据和国外电信运营商成功开展移动业务的案例，并对广东电信拓展移动业务的市场策略提出了详细的建议，包括： 1
And we decide use ussd gateway to implement the ussd service logic . and we also study the many china mobile application protocols such as smpp , empp . after that we decide to use smpp protocol as the application layer protocol between the ussd gateway and mobile plmn , while , empp protocol as the application layer protocol between ussd gateway and the scp 深入研究了移动现有smpp 、 empp等应用层协议，将smpp协议作为ussd网关与移动内部网以及与internet内容提供商之间的连接协议； empp协议作为ussd网关与移动业务控制点scp之间的连接协议。
Especially , after the three adjustments that enterprise detached from government and mobile detached from china telecom and china telecom is divided into south and north two parts , it formed the severity competition on telecom market between all the telecom enterprises such as ctc , cnc , cmc and crc . therefore , as the crucial problem of any economic system , the importance of performance appraisal is more stand out . lt is necessary to establish performance appraisal index system and appraisal method which agree with the telecom market environment . the dissertation will research the problem deeply 90年代以来，电信业规模迅速增长，尤其是中国电信业经历了政企分开、移动业务分营和南北分拆的三次重大调整后，形成了当前中国电信、中国网通、中国移动、中国联通、中国铁通等各大电信运营商激烈竞争的市场格局。因此，企业绩效评价问题作为任何一个经济体系的核心问题的重要性已日益突出，建立与通信企业经营环境相适应的绩效评价指标体系和相应的评价方法已势在必行。
Analyze and estimate the development of mobile communication industry . then we analyze the success experience of ntt docomo ' s i - mode , the failure teaches of wap promotion in europe , the - competition situation and the advantage & weakness of china mobile group , the character and development situation of china mobile group ' s data services : s ms & gprs . according to market subdivision & orientation , business operation mode , product price - making , product development , business innovation and strategic orientation of the company , we bring up six strategies that china mobile group should take in mobile data service development at present , that is , absorb icp in all aspects and develop different and creative applications & contents fast , establish the object market as soon as possible and provide services according to the demand of different market , make & apply the key technical standards and bring up technical demand to cell phone manufacturers & the other cooperation colleagues , quicken the construction of gprs network & data platform , dominate & promote the development of global mobile business by entering an alliance with the leading enterprises in the world , promote the reorganization of mobile data service section to insure the successful practice of related strategies 本文首先对中国目前的通信行业的演变历程进行回顾和分析，特别对移动通信行业的发展进行了全面的分析和预测，通过对nttdocomoi - mode成功经验及欧洲wap推广失败教训的剖析，结合中国移动通信集团公司当前面临的竞争态势以及自身的优势和弱点，并针对中国移动通信集团公司两大移动数据业务sms和gprs的特点和发展现状，从市场细分定位、商业运营模式、产品定价、产品开发、业务创新、运营商的战略定位等方面，提出了近期中国移动通信集团公司在发展移动数据业务时应采取的六大应对策略，即：广泛吸纳icp ，大力开发丰富多彩、有创意的应用和内容；尽快确定目标市场，提供针对细分市场需求的服务；加快制定并实施关键技术标准，对手机制造商和其他合作伙伴提出技术要求；加速gprs网络及数据平台建设；通过与全球领先的企业建立合作联盟，主导并推动全球移动业务的发展；推进数据业务部门的组织重组，确保相关战略的成功实施。
As the competition of the telecommunication industry is getting fiercer and china telecom corporation has successfully finished its ipo , china telecom group guangdong corporation ( gd telecom in short ) who is a most importance part of china telecom corporation is facing great challenge , so it is the decision - makers of gd telecom need to consider urgently that how to develop new operation field and keep the outstanding achievement 随着电信业的竞争加剧和中国电信有限公司的成功上市，广东省电信有限公司(以下简称广东电信)作为中国电信有限公司(以下简称中国电信)的重要组成部分面临着新的挑战，广东电信的业绩如何能够持续被投资者看好是决策者关心的重点领域。广东电信如何进一步发展业务，特别是如何拓展移动业务是广东电信迫切需要解决问题和特别关注的课题之一。
Take for example the rapidly developing mobile service , which is migrating from 2g to 3g . with the development of mobile communication technologies and the improvement of the performance and function of mobile communication system , more and more mobile services will be provided Ngoss必须对新技术和新业务进行支持，例如当前移动业务发展非常迅速，移动通信系统正在从第二代向第三代过渡。随着移动通信系统技术的发展，移动通信系统性能和功能的提高，能够提供的移动业务也越来越多。
This article first studies the macro and micro environments that gd telecom located in , analysis the feasibility of developing mobile communication service . then , it studies the mobile communication industry analysis . third , using bcg matrix , swot and value chain theory to study the advantage in competition for gd telecom , and discuss how to use this advantage to develop mobile communication service 本文首先通过分析广东电信所处的宏观和微观环境，并利用波特的五种基本竞争力量理论对广东省内的移动市场行业进行分析，研究了广东电信拓展移动业务的可行性；然后，运用bcg矩阵、 swot及价值链等工具，详细分析了广东电信的竞争优势，并重点研究利用竞争优势拓展移动业务的策略。
