The way and content of this thesis are as followed : ( 1 ) based on briefly describing the company present condition and problems of management with analysis of such question , this thesis pointes out that putting crm into practice is an effective measure to resolve manage bottleneck , then research its feasibility and definite its line degree in the practice ; ( 2 ) analyze the importance of ex - period preparing work to put crm into practice ; ( 3 ) adjust the company ' s business enterprise culture to replace and recreate the reforming atmosphere to guarantee such work in a low cost with smoothly progress ; ( 4 ) analyze the buildup construction of the company and the business process , aim at the unreasonable construction to proceeds with business process to give a new life , especially at changing the company organization construction with the business process re - engineering ( bpr ) ; ( 5 ) apply the theory of customer letting the worth and the method of customer ' s pyramid divide into section , collect the customer ' s data with the t echnique of american broadcast company to customer data analysis with categorize , provide knowledge to be used by the leaders and help them make the correct decision ; ( 6 ) according to the knowledge of data refined , application wooden pail theories with leaking a theories , aiming at the weak link of company management , make out the concrete strategy to increase the customer ' s satisfaction and loyalty 本文研究的思路和内容是： ( 1 )简述公司经营管理现状，以公司经营和管理现状为研究基础，解析出实施客户关系管理是解决管理瓶颈的突破口和切入点，然后对公司实施客户关系管理的可行性加以研究和论证，明确了实施可行度； ( 2 )解析实施客户关系管理前期准备工作的重要性，明确高层领导参与和支持的必要性，建立实施项目管理组，并作好实施规划工作； ( 3 )调整公司的企业文化，为组织变革创造改革氛围，以保证实施的低成本和顺利进行； ( 4 )分析公司的组织结构和业务流程，针对不合理结构和业务流程进行再造，重点是运用业务流程再造理论改变公司组织结构和业务流程； ( 5 )运用客户让渡价值理论原理收集客户资料，运用客户金字塔和abc分类法对客户资料分析和归类，运用客户管理信息系统，利用数据库技术和数据挖掘技术对客户资料进行科学分析和归纳，提炼成供决策领导层使用并能做出正确决策的知识； ( 6 )根据所提炼出的知识，运用木桶理论和漏桶理论，针对公司管理薄弱环节分析公司应该采取的客户维系策略，制定适合公司发展的以提高客户满意度和忠诚度为目的的具体策略。
This paper makes a comprehensive study of the characteristics of real estate development and issues concerning architectural scheme , by using the knowledge of conformity architecture , real estate studies , statistics , social psychology and media studies . by giving a scientific analysis of information and making a summary of practical experience , and taking into accounts of economic , technologic and market factors , it studies simple and convenient means of application to proceed to the scientific and systematic front - end scheme conducted in stages on economical index , style , functional accessories and features of the dwelling size of residential quarters . and the design program is laid down to provide a scientific basis for the next architectural design and high - quality dwelling make to order for the customers 本论文通过整合建筑学、房地产学、统计学、社会心理学、传播学等方面的知识，综合考虑房地产开发的特点、建筑策划所应考虑的各项问题等，通过对信息资料的科学分析和实践经验的总结，兼顾经济因素、技术因素和市场因素等，研究简便易行的应用方法，对住宅小区的各项经济指标、风格、功能配套、户型特点等进行科学的、系统的、可以分阶段进行的前期策划，并制定设计任务书，给下一步建筑设计提供科学的依据，为客户提供“量身定做”的精品住宅。
This paper , based on fundamental subjects such as mathematics , operations research as well as the basic method of analyzing problems of system engineering , analyzes comprehensively the system of urban passenger transportation including the components , the outside effect factors , the characters of the urban passenger transportation system and contrast between structure of the national and foreign urban passenger transportation ; based on them , this paper establishes the system of logical relation to study theoretically the evaluation of urban passenger transportation structure from the aspects such as basic principle of evaluation , idea structure of evaluation , establishment of the evaluation index and comprehensive evaluation ; on the design of the urban passenger transportation structure , hierarchy model is constructed according to the idea of hierarchy analysis , in the case of satisfying urban character , to strive for arriving at the balance between supplying and demanding of urban passenger transportation system ; finally , this paper brings forward the idea of structure optimization of urban passenger transportation and discusses the key problems 本文采用系统科学分析问题的基本方法，借助数学、运筹学等基础学科的理论方法，首先对城市客运交通进行了全面的系统分析，包括城市客运交通系统的组成要素分析、城市客运交通系统外部影响因素分析、城市客运交通系统特性分析以及国内外城市客运交通结构对比分析等；在此基础上，本文从评价的基本原则、评价的思想构架、评价指标的确立以及综合评价等方面建立逻辑关系体系对城市客运交通结构的评价进行了理论研究；关于城市客运交通结构的设计，本文引入层次分析法的思想构筑结构层次模型，在符合城市特性的情况下，力求实现城市客运交通系统的供需平衡；最后，本文提出了城市客运交通结构优化的思路，并对其中关键性问题进行了讨论分析。
Based on the daily precipitation data accumulated in forty years from 1961 - 2000 in typical dryland areas of jingyuan , longde , xiji , guyuan , haiyuan , tongxin and yanchi counties in ningnan section of ningxia autonomous region , on the recognition of the precipitation character and rule in this areas , this paper has scientifically estimated the precipitation in drought stressed areas and explored the restrictive factors to rainfall resources 本研究以宁南旱区泾源县、隆德县、西吉县、固原县、海原县、同心县和盐池县等典型地区40年( 1961 - 2000年)日降水资料为基础，在深入认识宁南旱区降水特征及规律的基础上，对旱区降水进行科学分析，揭示了降水资源化的制约因素。
In order to control the subsidiaries financial risk in corporation , we must take the following steps : first , establish the system of the risk defending . second , establish the system of the risk ' s prediction and distinction . third , establish the system of decision - making and the system dealing with the risks 在科学分析的基础上，笔者认为子公司财务风险的控制方法有会计控制、审计控制、财务控制和制度控制等四种，其中实行制度控制是至为重要的方法，它可以强化内部约束机制，防范道德风险，控制隐患。
The thesis analyzed the present transferring status between pudong airport and shanghai " s incity . through forecasting the long - dated flux of pudong airport and the area near it and combining the planning scheme of shanghai urban rapid mass transit , the thesis learned the helpful experience of the traffic organization in typical airport abroad and used the scientific analyzing model of public traffic flux forecasting to put forward some reasonable suggestion of the bottleneck question between pudong airport and incity : the one is to use the present no . 2 subway as the future airtrain to take on the most part of the flux and meantime present the concept of feeder efficiency to quantitative analyze the choice of feeder station ; the other is to set up cat ( city air terminal ) to convenient the passenger to come airport rapidly and economically in order to lessen the pressure of the traffic and improve the whole service quantity of civil aviation transportation 本文分析了浦东机场与市内目前的换乘现状，从预测浦东机场及紧邻空港区域中远期的客流量入手，结合上海市政府快速轨道交通的规划方案，并且学习境外典型机场交通组织的有益经验，利用规划中的公交客流预测等科学分析模型，对浦东机场与市中心的轨道交通衔接提出了合理的建议：一是利用目前的地铁二号线作为航空轨道共享线来承担大部分进出空港的客流，并且给出了以接运效率最大化为目标函数的接运公交轨道站点比选模型；二是在市中心设立城市航站楼以方便旅客快速、经济地到达机场，从而减少道路交通压力，提高航空运输的整体服务质量。
Accompanied by national , enterprise , and personal investment enhancement on grassland construction project on and on , analysis on feasibility of investment project scientifically has important practical impact and leading significance on decision correctly , improving investment beneficial , insuring the success of grassland construction project and sustainable development of cattle breeding industry 随着国家、企业和个人在草地项目上投资力度的不断加大，科学分析项目投资的可行性，对于正确决策，提高投资效益，确保草地建设项目的成功进行和畜牧业持续健康发展具有重要的实践作用和指导意义。
The way of contrast study method is used for the research . the essay analyzes the key performance index system , the proportion of each index , performance assessment model and methods for performance assessment , trying to set up a practical and valuable assessment system for oil production industry by modifying the the mckinsey assessment system according to the actual practice in china . thus the managers " performance can be compared no matter whether they are in the same company or not , as long as their duty and right are of the same level 本文通过对麦肯锡考评体系在运行中出现的诸多问题进行科学分析和归纳，总结出四大类、九种主要问题，结合油田企业管理现状和经营机制，采取对比研究的方法，有针对性地提出解决问题的途径，对关键业绩指标体系、指标权重分配、业绩评估模型、考核方法等几个主要方面进行科学地分析，在麦肯锡考评法的基础上进行本土化改造，建立一套能够符合油田企业实际、具有一定应用价值的考评体系，使同级单位内的管理人员及不同单位间同级管理人员的考核结果具有可比性。
Take sanitary and phyto - sanitary quarantine as an example : after joint research and analyses by experts from both countries , china not only abolished its import control over apples from the washington state and wheat from california , but has signed with the united states new quarantine protocols on such imports as pigs , horses , dogs and genetic materials 例如，在动植物检疫方面，中方在同美方专家共同研究、科学分析的基础上，取消了对美华盛顿州苹果、加利福尼亚州小麦的限制，并与美方签署了有关猪、马、犬及遗传物质等方面的新的进口检疫认定书。
This paper analyzes the five main causes of its growth into an eminent international association of scientists during the cold war transcending political bloc interests and ideologies for the survival and security of mankind ; close collaboration between natural and social scientists to limit arms proliferation , and promote nuclear disarmament and international security ; using scientific knowledge to sway the media , the general public , and the international scientific community and win support from all sectors of society ; pursuing diversified sources of financial support to preserve the soa ty ' s independence ; and influencing government decision - makers through scientific analysis and rational inquiry 帕格沃什运动在冷战时期兴起的主要因素为：超越集团利益与意识形态，维护全人类的生存与安全；自然科学家与社会科学家密切合作，为军备控制、核裁军与国际安全献计献策；用科学知识影响媒体、公众和科学国际共同体，赢得社会各界的支持；寻求赞助多元化，保持自己的独立性；坚持科学分析和理性探讨，影响政府决策人。
