It also illustrates the applications to special target groups such as pregnant women , elderly , youngster and people with cardiovascular disease . with hundreds of color photographs , readers will find state - of - the - art and comprehensive information on the structure and function of body systems , training adaptations , testing and evaluation exercise techniques in this excellent text book 书中对妊娠期老年期青春期有心血管和呼吸问题等特殊目标客户群亦提供了详尽专业的阐述，全书图文并茂深入浅出，是迄今为止难得一见的专业书籍之一。
The internal environment of the group is evaluated by using internal factor evaluation matrix , it is considered that the group has many advantages such as powerful design ability , abundant land reserves , economics of scale etc . and many disadvantages such as limited capital , lack of professional , infirm cost control ability etc . in the thesis , the orientation of scale , grade and area , target market and target client for real estate business of the group is determined on the basis of internal and external environment analyses . swot analyzing model is constructed and quantitative strategic planning matrix is used to analyze and choose the competition strategy which modern group co . may adopted . finally , the competition strategy combination of taking differential strategy as main strategy and target concentrated strategy as auxiliary strategy is determined for real estate business of the group 再次，分析了当代集团在房地产领域发展具备的基本条件，运用内部要素评价( ife )矩阵对当代集团的内部环境进行综合评价，认为当代集团拥有设计能力强、土地储备丰富、实现了规模经济等优势，同时也存在资金实力有限、专业人才不足、成本控制能力不强等劣势，论文在内外部环境分析的基础上，对当代集团的房地产业务规模、档次与区域，目标市场及目标客户群进行了定位分析，构建了当代集团房地产业务的swot分析模型，运用定量规划评价矩阵( qspm )对当代集团房地产竞争战略进行了选择分析，确定以差异化战略为主、重点集中战略为辅的竞争战略组合。
This paper firstly introduce and analyze the profit mode of civil commercial banks ' business of credit card , then analyze how to manage the risk of business of credit card of civil commercial banks in the direction of the risk factor affecting profit and cost , and propose that the level of risk management can be enhanced by dividing goal client base strictly , perfecting system of customers service , monitoring information of customers and performing rational management of raising fund 摘要本文首先对我国商业银行信用卡业务的盈利模式进行介绍分析，然后分别从影响利润和费用的风险因素的角度对我国银行信用卡业务的风险管理进行分析，提出现阶段可以通过严格划分目标客户群、完善客户服务体系、对客户信息进行实时监督、采取合理的筹资管理等途径来提高我国商业银行信用卡业务的风险管理水平，进而缩小我国银行业信用卡业务与外国银行业信用卡业务的差距。
The thesis contents is a " xiangrui garden " real estate item market planning , and the planning from the market investigate , form the analysis ( land value analysis , competition environment analysis , ) set out , and the strategy of basic strategy , market strategy and target of the market , here the foundation top proceeds to subdivide to target market , evaluation , choice , clear and definite target market for aiming of item , from characteristic in target market we can fix position ( target customer ' s cluster ) , product in item market fixed position ( function fixed position , file time fixed position , building style fixed position , total price scope ) , enter but clear and definite product , price , advertise , sale etc . market strategy 论文内容为“祥瑞花园”房地产项目营销策划，策划从市场调研、形式分析(土地价值分析、竞争环境分析)出发，确定项目基本战略、营销战略和营销目标，在此基础上对目标市场进行细分、评价、选择，明确了项目所针对的目标市场，由目标市场特征得出项目市场定位(目标客户群) 、产品定位(功能定位、档次定位、建筑风格定位、面积配比、格局配比、总价范围) ，进而明确产品、价格、广告、销售等营销策略。
The thesis uses the case of a & a germany company , combining with specifically customers of " verification and calibration " service product and marketing situation , and exercising theory of marketing subdivision to design the planning of marketing survey . through marketing survey and subdivision , target customer group is fixed , marketing program is made , company resource is distributed and fixed a price method and model is selected 文章进一步以a & a公司作为特定的案例，结合特定的“检测和校对”服务产品客户和市场情况，运用市场细分理论设计了市场调查方案，通过调研和市场细分，确定了目标客户群，制定了公司营销规划和资源。
