It may be the best strategy in situations where special local conditions require particular producs , such as fertilizers and pesticides , where economics of large - scale production are not improtant , and where the firm ' s comeptitive advantage depends on capabilities other than advance product design 如果当地情况特殊，需要比如化肥和农药之类的某些特殊商品，大规模经济生产并不重要，公司的竞争优势取决于生产能力而不取决于先进设计等，那么在这些情况下，多元化市场方法也许是最好的战略。
A series of shakes of medicine environment bring lots of uncertainties to medicine companies ’ marketing , such as separation of treatment and medicine since 1998 , agreement for entering wto between china and america in the 15th , nov . of 1999 and authentication compulsion of medicine production companies in july of 2004 , and therefore which leads to more difficulties for survival , reasonably speaking , the changing environment has established the foundation for depreciation of medicine price 药品的营销是一种特殊商品的营销,药品的特殊性决定了医药营销的特殊性。 1999年11月15日,中美双方就中国加入wto最终达成一致,加入wto在为国内医药经济发展提供新的市场机会同时,也将会促进不适应医药市场的医疗卫生、医药企业、药品流通等领域的变革。
The marketing process of the special commodity - medicine requires specific channels , which include the whole set of channels and sectors for the medicine to transform from the manufacturer to the distributor , then to the hospital and the pharmaceutical store and finally to the patient - consumer 药品作为特殊商品需要通过一定的渠道完成销售过程。药品营销渠道包括从生产企业到经销商,再通过医院和药店等终端到达患者即最终的消费者手中的整个管道和环节,营销渠道是连接药品生产企业与消费者之间的重要桥梁。
In the modern market , the credit belongs to the market economy category , credit product is expansion that special merchandise to have the value with the use value , to support the extension of the credit trade . modern credit system , urge to a credit of newness principle , and urge to the on demand need and the latent need of the credit product , and urge to whole society to despise and punish mat fails in promise , then urge the order that living credit ' s trade with the new market system with modern marketing method 现代市场条件下，信用属于市场经济范畴，信用产品是具有价值和使用价值的特殊商品，支撑着信用交易额的扩张。现代信用制度，催生出崭新的信用理念，催生出对信用产品的即期需求和潜在需求，催生出整个社会对失信者的鄙弃和惩戒，进而催生出信用交易的秩序和新的市场体系和现代营销方式。
