This study aimed to the exploration of relationships between generic strategy and channel power on the basis of former researches on manufacturer ' s generic strategy , sources of channel power as well as relationships between generic strategy and channel control 在总结过去企业战略和渠道权力研究以及企业战略与营销渠道控制关系研究的基础上，我们对企业基本竞争战略和渠道权力关系进行了研究。
Hs pharmacy company has used direct selling pattern for several years , then they found this pattern had not adapted for the change of the market environment and the request of the company resources and development programming . hs corp 在新的市场竞争下, hs药业公司采用单一的直销渠道模式已经不能适应市场环境的变化以及公司资源和发展规划的要求,出现了老产品销售直线萎缩,新产品推广缓慢、市场份额低,营销成本上升,财务状况恶化,营销渠道控制不力等现象。
The author then continues to carry out a study on the application of the theories concerning products , pri ? , distribution , promotion , etc . the author goes on to discuss the interactive relations betvveen the pri ? , production , distributin , and promotion . based on a survey of the general characteristics of the steel product market , the author further explores the pri ? management mode of the steel enterprises . from a strategic perspective , the authosralso examines the interdependent rela - tionship betvveen the enterprises and intermediate dealers , and then points out that the steel enterprises shoule stop the obsolete idea of considering that " the intermediate dealers dependent on the enterprises " 在文章中，系统地指出了价格与产品、分销、促销之间的互动关系，结合钢铁产品市场的总体特征，对钢铁企业价格管理模式进行研究，文章从战略的高度重新审视了钢铁企业与中间商的互生共荣关系，摈弃“中间商依赖于钢铁企业”的传统落后的观念，创造性地提出了中间商的市场调节功能和柔性链接功能，并根据钢铁企业的营销实践总结出了具有可操作性的区域操作和专业指导的渠道控制方法。
