In author ' s opinion , the consumer ' s psychology will be detached into two parts that are marketing psychology and consumer ' s vision and feeling psychology , and this influence mainly comes from the following parts : consumer ' s brand psychology , form vision and feeling psychology and color vision and feeling psychology 作者认为消费者心理可分为市场消费心理、消费者视知觉心理两个方面，并主要从品牌消费心理、形态视知觉心理、色彩视知觉心理三个方面对家电产品设计产生影响。
Secondly , it discusses the operation of green marketing actions in system , at the same time ; it studies the features of green consumer ' s psycho and activities . there is a creative explication about the management of green marketing in business , as well as the formation of green shape of business . at last , it holds a living example analyzes the green marketing , combining with the actual case of green residence marketing in our country 本文首先从绿色营销产生的内在和外在因素入手，分析了其产生的必然性；然后从不同的角度对绿色营销进行了界定，并论述了其自身特点；其次系统论述了绿色营销过程的具体运作，同时还研究了绿色消费者心理和行为特征，对企业绿色营销的管理及绿色形象的树立作了创新性地阐述，最后结合我国绿色住宅营销实例，进行了实证分析。
Secondly , from the angle of consumer ' s psychology , discuss mankind psychological activity how to influence that environment develop of the atrium in commercial building , analysis human impression and request of environment whether is the reason of development of commercial building ' s atrium from simple corridor in early days to the style of modern pluralism and ambiguity 其次，从消费者心理的角度出发，讨论了人类心理活动对商业中庭空间环境发展的影响，分析了人类对环境的感受和要求是商业中庭从早期加顶拱廊街的单纯形式到现代多元化、多义性空间形式源动力的因由。
The section of the textual innovation takes the information of the consumer as the base and combines the channel and the marketing channel that information obtains . the artical reviews how the traditional channel and new channel are to establish a brand interactive dissemination mode and transform consumer mental process to the research for the information of consumer behavior , method of the analysis most takes deducing 本文的创新之处,以消费者的信息为基础,结合信息获取的渠道与市场渠道,讨论了传统多级市场渠道以及新兴渠道中如何建立品牌互动传播模式,转化消费者心理过程为消费者行为信息进行研究,采取演绎分析方法进行了充分的阐述。
