While post and telecom were mixed in the same department , the main attention of the leaders on each level was interested in the side of telecom business , and the flourish of telecom glossed over the decreasing of posting business 邮政报刊发行业务曾经有过辉煌的历史,但由于缺乏对本专业的专注、忠诚和持续投入,过去曾经有过竞争优势,正在逐步的削弱。
But the traditional posting business had been carved up , the press - issuing business had been in the grasp of each newspaper offices , multi - channel - issuing mode has been a popular mode , and the competition had been harder and harder 本文通过对邮政报刊发行专业所处的环境以及面临的威胁进行分析,提出邮政报刊发行业务竞争战略,试图为正在进行的邮政改革进行有益的探索。
Counties and cities have finished five projects of construction including local telephone net , divided into - group exchange net , digital date net , digital mobile communication net and newspapers - and - periodicals 17个县市区已完成了本地电话网分组交换网数字数据网数字移动通讯网报刊发行微机网五项建设，全市有线无线交叉，模拟数字兼容，高中低档并存，多功能多手段的现代先
In recent years , along with the high - speed development of the chinese newspapers and magazines market , the newspapers and magazines issue market of china also presents higher development speed and becomes attractive to each kind of rivals . the market competition becomes increasingly fierce 面对激烈的行业竞争,如何制定合适的营销策略来增强企业自身的竞争能力,以适应当前报刊发行市场的变化,不断巩固和扩大市场份额,是目前亟待解决的关键问题。
Established in september 1998 , the shenzhen techuan advertising co . , ltd . is a comprehensive professional advertising company integrating with the ci planning and conceiving , designing , info inquiry , printing outer packing box , calendar , propaganda pamphlet , company ' s logo and being an ads agent of newspapers , magazines and movies and tv programs 深圳特传广告有限公司成立于1998年9月，是一家集企业形象策划、创意、平面设计、信息咨询、印刷各种包装盒、挂历、画册、商标、代理报刊发行及影视制作为一体的综合性专业广告公司。
Since new china is established , monopolistic china post take on all postal service as country , such as mail send business of passing , postal financial transaction , stamp collecting service , information service items and postal saving , etc . though in nearly several years , some business of china post , such as express mail service , postal saving , etc . , received domestic and international strong competition of competitor 自新中国成立以来，作为国家垄断经营的中国邮政就包揽了邮件寄递业务、报刊发行业务、集邮业务、信息服务业务和后来的邮政储蓄等邮政金融业务。尽管在近几年，中国邮政的某些业务，如特快专递、邮政储蓄等业务受到国内外竞争者的较强烈竞争，但邮政“大一统”的局面仍然存在。
Especially after our country joining wto , general administration of press and publication pushes publication a step forward , making publishing a market which is already an irresistible general trend . currently , the newspapers and magazines issue places a prominent position of the third in all kinds of business in jilin post . in the last few years , the development of jilin province ’ s newspapers and magazines publishing business has been in a low development level and the business growth is slow - moving , as well as with the market share descending continuously 本文通过对吉林邮政报刊发行业务发展现状分析,通过对企业外部环境、企业内部环境分析,发现了经营管理中存在的问题,进而在细分市场、选定目标市场及市场定位的基础上,提出了应采取的营销组合策略决策,为吉林邮政报刊发行业务在新的市场环境下,正确应对市场竞争环境的变化,开展营销工作提供了一些有益的借鉴。
