Since long ago , the identity of a enterprise or a brand is designed subjectively , but during the process of the brand construction , when there is necessity to measure whether the brand identity is reasonable , whether its visual effect is shocking enough , and the significance of it in the brand property , we have to find a method which can provide us with more accurate data and effective way 摘要长期以来，企业或品牌的标识大都是凭主观设计而诞生的，但在品牌的成长过程中，遇到需要衡量品牌标识是否合理、其视觉效果是否强烈以及其在品牌资产中的地位时，就得找到一种研究方法能够提供更准确的数据，告诉我们哪种方式是有效的。
The grand awards include wedding photography and banquet , which will be won by the company or brand that received the highest number of votes across the related award categories . best of the best award will be won by the company or brand that received the highest number of votes among all categories . please refer to the attached page for the full list of winners 三个特别大赏包括全城至爱婚纱摄影大赏及全城至爱婚宴服务大赏，分别由相关类别大赏中得票最高之公司获得，而全城至爱大赏则颁发予所有奖项类别中的获得最高票数的公司或品牌。
The features of the products include product limits ( crest only produce oral cavity products ) , product property ( vogue is a magazine on fashions ) , quality and value ( ? ? high - quality products ) , applied condition ( subaru was designed only for snowy day use ) ; and functional profit ( wal - mart supplies value - excessed service ) . brand not only covers all these features but also has more characters ; the image of users ( those who wear ? ? ) ; original place of production ( audi was made in germany ) ; organizational association ( 3m is an innovative company ) ; brand properties ( bath and body works is a vigorous retail brand ) ; symbols ( the carriage sign of t ? ? ? ? ? ? dd ) ; the relationship between brand and 品牌形象的威力,你只要观察一下为什么质量最好、功能最佳的产品不一定卖得最好,就会从中得窥一斑,感怀也好,遗憾也罢, “酒香不怕巷子深”的年代已经一去不复返了。本文以汇源果醋品牌建设为个案,阐述了品牌识别的不同种类,品牌建设的流程以及品牌推广,希望能给那些正在或即将实施品牌建设或品牌更新的企业一个借鉴。
