The purpose of this paper is to research the development strategy i . e . cost prevailing strategy for ipp , discover some effective measures for ipp to realize the strategy and study quantitatively on the safety operation strategy with least cost 本文主要研究独立发电公司的企业发展战略- - -成本领先战略；探讨独立发电公司实施成本领先战略的有效措施；并对独立发电公司最低成本安全运营战略进行定量化研究。
The main ideas of strategic management of human resources are as follows : advantage of cost in advance and differences , advantage of resources - based and competence - based , advantage of ecology and dynamic system 企业人力资源战略性管理领域的主要观点是：成本领先与差异化优势、基于资源和基于能力优势、生态观以及动态系统优势；企业实践性人力资源管理领域的观点是：强调战略和激励，系统化以及人力资源优化配置。
Meanwhile , we made thorough explanations on why and how manufacturers " generic strategies decide their possession of channel power . case studies and questionnaire survey were used in our research work and one hundred and seven manufacturers were investigated 同时我们还根据研究结果深入探讨了企业成本领先战略、差异化优势战略和目标集聚战略对企业奖赏权、强制权、专长权、信息权、广义合法权以及感召权的决定作用。
Speaking of the accounting firms ’ basic strategy localization , it will be helpful to achieve their strategic goal that the small accounting firms ’ adopt “ overall cost leadership ” or “ focus ” strategy while the large scale accounting firms choose “ differentiation ” strategy 就会计师事务所的基本战略定位而言,小型会计师事务所采取成本领先和目标集聚战略而大中型会计师事务所选择差异化战略将有助于其战略选择目标的实现。
This paper tries to analyze the sales business of product oil in domestic petroleum enterprises by use of the value chain theory , so to get the key issues to get the dominance of cost and diversity through the cost control and diversification operation 为探索成品油的有效竞争战略和营销策略，本文分析了该产品的市场环境，并应用价值链理论解析本地石油企业成品油销售业务流程，和可能获得成本领先和差异化优势的有效途径。
By concrete contrast between newspapers in such aspects as managing cost control , report contents , report mode , reader group , the difference in advertisement orientation , trademark creation and so on , the author puts forward suggestions on how the three major finance and economics newspapers including china business , 21cn business herald , the economic observer execute their cost advantage strategy , the differentiation strategy , and the quality strategy 通过具体对比各报在管理成本控制，报道内容、报道方式、读者群和广告定位的差异性，以及品牌打造等方面的优缺点，分析了《中国经营报》 、 《 21世纪经济报道》 、 《经济观察报》各自是如何实施成本领先战略、差异化战略和品牌战略的。
At first reviewing the history of strategy management ; on the basis of analyzing the external environment and industry competition situation of this enterprise and analyzing its advantages and disadvantages . internal abilities , the paper points out the suitable development strategy for this enterprise - - the single - crop farming strategy concentrating its attention on piston ' s research and development producing and selling ; it should take advantage of established market network and good reputation on brand and select the style of initiative attack market leader strategy as its basic strategy ; meanwhile , it suggests that the enterprise should cultivate its own new core competence in the field of the piston ' s researching & designing rely on japanese and german technique ; according to the specific product ' s marketing status , it should acquire and maintain competitive advantages by adopting the low cost strategy and differentia strategy on the different products ; quicken the product configuration adjustment , enlarge the productivity of diesel oil piston ; it should establish strategy cooperation partnership with those strong domestic and foreign main engine manufacture enterprises . finally , the paper gives suggestions on organization structure system innovation , human resource management and exploitation , market management , quality management , information construction in the course of the enterprise strategy being implemented 首先回顾了战略管理理论的发展演变历程；然后通过对该公司的宏观环境、行业竞争态势以及企业的优劣势、内部能力等方面的分析，在此基础上提出了适合该企业发展的战略? ?专注于活塞产品的研制、开发、生产、销售的单一经营战略；充分发挥企业现有的在营销、品牌方面的优势，选择积极进攻类型的市场领先者战略作为其基础战略；并且提出了依托来自日本和德国的先进技术，培育企业在活塞产品设计、开发方面的新的核心竞争力的思路；根据产品市场的具体状况在不同的产品线上分别采取成本领先及差异化战略获取和保持竞争优势；加快产品结构调整，扩张柴油机活塞的生产能力；与实力强大的国内外主机企业建立战略协作伙伴关系；最后对企业战略实施中的组织机构、制度创新、人力资源管理与开发、市场营销管理、质量管理、信息化建设等重要问题提出了自己的见解和建议。
The thesis targeted at the competitive position of the post office of yiyang through anylisis of macro enviroments , trade characteristics , internal resources and abilities of the company and on this basis , the thesis pointed out that the company should adopt the cost - preferential strategy according to the product competition strategy theory , and emphasized the importance of human resource management , specialization , inprovement of service level and bands for the company to maintain its competitive superiority 本文通过对益阳市邮政局速递业务面临的外部宏观环境、行业特征及企业内部资源、能力分析,确定邮政速递在整个速递市场的竞争地位,在此基础上,根据产品竞争战略理论,结合邮政速递的行业特点,提出邮政速递应采取以成本领先为主的竞争战略,并强调人力资源管理、专业化经营、服务水平的提高、品牌形象的提升对邮政速递维持竞争优势的重要性。
At present , the chinese main electric power design institutes have no own market competition strategy and its implementation program . discussing this problem , this paper proposes the following new ideas : it proposes in a systematic way that technological enterprise like swepdi should choose strategy of market penetration and internationalization , and the market development , cost leading and extending business scope is the way to carry out 通过该课题的研究,本论文主要在如下几方面提出了新的见解: ( 1 )系统化地提出了西南电力设计院应以市场渗透战略和国际化为核心战略,以市场开发、成本领先、剥离与集中多元化等为表现形式,使战略目标更具体化,更具操作性。
But another excellent enterprise in this industry - zhejiang nice group company , in just 10 years , developed into an industry overload with year output of 500 million rmb from i local state - run small factory an performed a miracle in this industry . in fact , this owes to a lot of reasons . this essay holds the opinion that the main reason leading to success is that the company tries to be the first to adopt variety strategy and cost - first strategy , which makes the soap and washing powder industry become the leading role of this industry and sets up the powerful competitive superiority 但行业内另有一家优秀企业- -浙江纳爱斯集团公司，在短短十年间即从一个地方国营小厂发展到年产值50亿元的行业霸主，创造了业内一个奇迹，这其实有很多原因，本文认为，其成功的主要原因是该公司在行业内抢先采用差异化战略和成本领先战略，从而使肥皂、洗衣粉均成为行业第一，进而树立起强大的竞争优势。
