During the time of content - oriented of value - added service , what kind of product this platform can design and develop would influence directly the foreground of interactive mms platform 在这个以“内容为王”的增值业务时代,该平台上策划与开发何种产品,将直接影响到交互式彩信平台的发展前景。
Sms messages can communicate a wide range of information including general text , chat messages , server alerts , information updates , multimedia messaging services ( mms ) notifications and other forms of data 短信可以传达多方面的信息包括：普通的文本，对话信息，系统警告，信息升级，多媒体信息（彩信）和其他类型的信息等。
The data base of sichuan mobile communication co . , ltd chengdu branch will act as the management department of value - add service and take on the important task which needs to design and develop the interactive mms products 成都移动公司数据中心,作为增值业务的管理部门,担负着在此平台上策划与开发交互式彩信产品的重任。
The cooperation agreement was signed between ibm and sichuan mobile communication co . , ltd chengdu branch in july , 2005 . it would build the first imms platform in the whole country - - chengdu mobile imms platform 2005年7月, ibm与成都移动公司签署合作协议,共同搭建全国范围内的第一个交互式彩信平台? ?成都移动交互式彩信平台。
The improvement in cdma2000 about access technique is also talked about in the paper because the traditional is - 95 ' s assessment cannot meet the greatly increased demand for data transmission ( such as short message ) any longer 随着用户数据接入业务(如短消息和彩信)的高速增长，传统is95接入方式越来越不能满足需求， cdma2000中对接入过程的改进是本文探讨的重要内容之一。
Imms is a kind of technology platform . imms has these following special characters : first , developing lots of products that have interactive capacity ; then , extending the application scope of mms ; after that , improving its friendliness ; lastly , bringing much more value - added space 在此平台上,不但能够开发多种交互能力很强的应用,而且可以扩展彩信的应用范围和提高用户的易用性,同时,还能为移动运营商和服务提供商带来更大的移动增值空间。
There are two kinds of leading products on value - added service platform for sichuan mobile communication co . , ltd chengdu branch : information and entertainment . the platform of imms differs from that of sms , mms , wap , etc . it has obvious advantages such as good interaction , fee publication , storage and transfer , 而交互式彩信平台与现有的短信、彩信、 wap等平台不同,它具有交互性强、资费透明、可存储转发等优势,因此在设计该平台下的产品时,就需要充分考虑到交互式彩信平台的这些优势。
Four network platforms - qq , qq . com , qq game and paipai . com created and their vast communities respectively formed , we have primarily set up a new business layout and industry model - online society . tencents diversified products satisfy users multi - requirements in their daily life , such as qq . com , qq im and foxmail acquired in early of 2005 for transmitting information and obtaining knowledge ; personalized blog , q - zone together with our bbs , chatting room and group discussion function making group communication and sharing resources more easily ; characterized showing and entertainment being satisfied by qq show , qq pet , qq game and qq music radio tv on live , the special wireless value - added service , color ring and message just for those mobile users ; an c2c website , paipai . com being designed and developed for our tencent s users , now it is already combined with other products seamlessly 在满足用户信息传递与知识获取的需求方面，我们有qq . com门户qq即时通讯工具以及年初收购的foxmail电子邮件满足用户群体交流和资源共享的方面，腾讯推出的个人博客qzone将与我们访问量极大的论坛聊天室qq群相互协同在满足用户个性展示和娱乐服务方面，腾讯拥有非常成功的虚拟形象产品qqshow qqpet宠物和qqgame游戏qqmusic radio livetv音乐电台电视直播产品，另外对手机用户提供彩铃彩信等无线增值业务在满足用户的交易需求方面，专门为腾讯用户所设计开发的c2c电子商务平台拍拍网已经上线，并和整个社区平台无缝整合。
Liu bin , an analyst from bda china , said that the popularity of digital music in china comes from the country ' s sluggish record sales , which is greatly affected by the prevalence of pirated cds and a robust demand for mobile music such as ring tones and multimedia messaging service 报道说，就网上音乐盗版问题， bda咨询公司分析师刘斌认为，数字音乐之所以在中国火热源于国内唱片销售市场的萧条，而很大程度上，上述问题是由于盗版光碟的猖獗以及手机用户对彩信等服务的需求。
Meanwhile , the end users have a strong desire for the more interactive functions during the process of acquisition for the complete information because the users need diversity of value - added service . however , platform of value - added service at present can not meet this kind of requirement . therefore , the new platform should be built urgently so as to break through this bottle - neck 同时,由于用户对增值业务需求的多样化,用户在完成整个信息获取的过程中渴望更多的交互性,而目前的增值业务平台已经无法满足用户的这种需求,这就迫切需要一种新型的增值业务平台来突破这种瓶颈,因此,交互式彩信平台具有良好的发展和应用前景,也具有重要的研究意义。
