形象广告

• Through the discussion of originality connotation of enterprise ' s image advertisement , the article puts forward that the starting point of originality should be grasped and understood correctly , and points out starting with the pursuit of the creation of spiritual demand between enterprises and consumers can direct the creator who then works out more top quality works
  摘要文章通过对企业形象广告创意内涵的论述，提出企业形象广告中应正确认识和把握创意的入眼点，并指出以追求创造授受之间共有感动的精神诉求为创意的入眼点可以为创意人员指明方向，从而创作出更多的精品。