" we ' ll sponsor a festival for the cost of a 30 - second television commercial and though we ' ll only reach a microscopic fraction of the number we hit on television , the impact will be far more long lasting , " said one advertising man yesterday “我们将用作30秒钟电视商业广告的费用去赞助一次音乐节，虽然我们只需付出作电视广告费用的一小部分，但它的影响却会深远得多， ”一位广告人昨天这样说。
Article 43 for acts of advertising without approval by advertisement examination organizations in violation of the provisions of article 34 , the advertising supervision and administrative organizations shall order the responsible advertisers , advertising agents or advertisement publishers to stop publications , confiscate the advertising expenses and concurrently impose a fine ranging from twice to less than five times the amount of the advertising expenses 第四十三条违反本法第三十四条的规定，未经广告审查机关审查批准，发布广告的，由广告监督管理机关责令负有责任的广告主、广告经营者、广告发布者停止发布，没收广告费用，并处广告费用一倍以上五倍以下的罚款。
In the “ soap war ” between the two parties , tremendous use is made of stations to measure the dynamic difference in market resulting from the proportional allocation to advertising , which constitute such a large part of their production costs before selling , so that they regard their production costs as production plus advertising costs 在双方的肥皂大战中大量使用了统计学知识来测量与广告投入相应的市场份额的动态差异，这一项在售前的生产成本中占较大部分，所以他们把生产成本看作是生产费用和广告费用之和。
The rise of soft advertising has its specific time background , along with market competition intensifying , regardless of the advertisers or the media , and the audiences , all becomes the players in this advertising game . the advertisers hesitate in front of the high advertising cost , the media racks brains for the limited advertising resources and the intense market competition , and the audiences , facing overwhelming communicative information , produced the immune ability . all these factors bring the soft advertising prosperity 软广告的兴起是有其特定的时代背景的,随着市场竞争的加剧,无论是广告主还是媒体、受众,都成为博弈的主体,广告主在高昂的广告费用前犹豫不决,媒体为有限的广告资源和激烈的市场竞争绞尽脑汁,受众则对铺天盖地的广告信息产生“抗体” ,这一切铸就了软广告的繁荣。
Secondly , this paper set up the diffusion model of innovation incorporating price , advertising and distribution , and given the optimal diffusion equation and characterized qualitatively optimum price , advertising and distribution . furthermore , it studied the ratio relations among the advertising elasticity of demand and the price elasticity of demand and the distribution elasticity of demand . finally studied the influence of marketing mix variables to the technology diffusion 然后建立了含商品定价、广告费用和销售费用等的技术创新扩散模型，给出了扩散最优方程和商品价格、广告费用和销售费用的最优曲线，进一步地，本文分析了广告费用对需求的弹性、商品定价对需求的弹性以及销售费用对需求的弹性之间的比例关系，探讨了这些外部市场变量对创新扩散的影响。
Article 40 for acts violating the provisions of articles 9 through 12 of this law , the advertising supervision and administrative organizations shall order the responsible advertisers , advertising agents or advertisement publishers to stop publication and make open corrections , confiscate the advertising expenses and impose a fine ranging from twice to less than five times the amount of advertising expenses 第四十条发布广告违反本法第九条至第十二条规定的，由广告监督管理机关责令负有责任的广告主、广告经营者、广告发布者停止发布、公开更正，没收广告费用，可以并处广告费用一倍以上五倍以下的罚款。
Article 42 for acts of advertising tobacco through broadcast , films , television , newspapers or periodicals in violation of the provisions of article 18 of this law or acts of posing tobacco advertisements in public places , the advertising supervision and administrative organizations shall order the responsible advertisers , advertising agents or advertisement publishers to stop publication , confiscate the advertising expenses and may concurrently impose a fine ranging from twice to less than five times the advertising expenses 第四十二条违反本法第十八条的规定，利用广播、电影、电视、报纸、期刊发布烟草广告，或者在公共场所设置烟草广告的，由广告监督管理机关责令负有责任的广告主、广告经营者、广告发布者停止发布，没收广告费用，可以并处广告费用一倍以上五倍以下的罚款。
In the " soap war " between proctor and gamble and unilever , tremendous use is made of statistics to measure the dynamic difference in market resulting from the proportional allocation to advertising , which constitutes such a large part of their production costs before selling , so that they regard their production costs as production plus advertising costs 在宝洁和联合利华两家企业之间的"肥皂大战"中,双方为了测量由相应的广告投入所引起的市场上的动态差异，大量使用了统计学知识,这一项在售前的生产成本中占较大部分,所以使他们把生产成本看作是生产费用与广告费用之和。
I think advertisement expense is not short - term the business activity inside , if number is larger , should according to undertake comparative reasonable share during regular income . , if number is not very great , it is ok to can ' t build big impact to the classics of the enterprise plan enter cost 我认为广告费用支出不是短期内的企业活动,假如数额比较大,应该按照一定的收益期间进行比较合理的分摊. ,假如数额不是很大,不足以对企业的经营造成大的影响就可以一次计入成本
It discussed the distribution characteristic of incubation time and the diffusion process according to the study of diffusion of 28 kinds of durable consumptions in america ; the influence of marketing fix variants such as price , advertising and distribution according to the study of the diffusion of tv products in china ; the influence of exterior factors such as economy and government according to the study of the diffusion of combine harvesters in china 通过对美国28种耐用消费品的扩散情况的研究，分析了市场酝酿期的分布特点和市场酝酿期产品的扩散特点；通过对我国电视机的销售数据的分析，探讨了产品定价、广告费用和销售费用等对该产品扩散的影响；通过对我国联合收割机采用情况的数据分析，探讨了国家政策等外部因素对该产品扩散的影响。
