Beginning from the definition of r & d and core capability , this paper analyses the existing problems that aviation enterprises are encountering in the process of r & d investment management , educes the strategy of r & d investment management which is based on core capability cultivating , and then illustrates the implementation of the strategy . at last , a concrete case is used to show the usage of the strategy 本文从培植航空企业核心能力的角度,在界定研究与开发、核心能力等基本理念及其相互关系的基础上,结合实地调查,较为深入地分析了航空企业研发投资过程中存在的问题及其产生的原因,提出了基于核心能力培植的航空企业r & d投资策略,进而结合航空企业实际,提出了这一策略的实施和管理方法并辅之以案例说明。