定制营销

• The purpose of this article is to constructs mass customized marketing mode under the mass customized production theory according to the thought of mass customized marketing theory by philip kotler , and take the tourism as an example to make an empirical analysis
  本文旨在探讨如何在大规模定制生产理论下依据菲利普?科特勒对大规模定制营销的理论思维,来构建大规模定制营销模式,并以旅游业为例予以实证分析。
• Proposed the conception of the mass customized marketing mode and the concrete implementation course on the basis of analysis of traditional marketing mode , and put forward the method that assesses the customized effect to assure the successful implementation of the mass customized marketing mode
  其次在传统营销模式研究分析的基础上,提出了大规模定制营销模式的构想及其具体的实施过程,并提出定制效果测评的方法,从而保证大规模定制营销模式的顺利实施。
• According to the representative shortages of china ' s construction market and the analysis of the market ' s characteristics , the conception of constructing the strategic supply chain of the construction market based on customerization was proposed to accommodate its development
  摘要针对我国建筑市场现存的一些突出问题以及建筑市场自身特点，为适应建筑市场发展的要求，提出用定制营销理念构建建筑业战略供应链，从而将以企业为中心的市场营销转变为以客户为中心的定制营销。
• 4 , to support the operation of the customization marketing system , principles for the establishment of product database are given . according to the principles , the attributes of the product must be ensured to be both abstract proper and economic , and the product information should be maintain valid so that a quick response and reliability of the customization marketing system are guaranteed , and that the loyalty of the customer can be improved
  4 、为配合定制营销系统的正常使用，提出了产品数据库的建立原则，既要确定合理、经济的产品数据库属性，又要确定有效的产品入库型号，这样才能确保定制营销系统的快速响应和稳定可靠，提高消费者参与定制设计的信心和对企业的信任。
• In this thesis , focus is on dealing with several essential technical issues during implementing customization marketing system in household appliances companies . the results of the research could h opefully b e o f g reat u se to s uch companies , e specially the refrigerator companies
  本研究课题结合我国家电行业，特别是冰箱制造行业的具体情况，确定了实现产品个性化定制营销的几个关键的技术方案和具体的实施办法，对我国的家电行业，特别是冰箱制造行业具有积极的指导作用。
• In order to fit in the marketing requirements of the product customization , principles has been set for the construction of product modules and the method has been presented for the classification of product modules . these achievements ensure consistency between product structure and the existing assembly situation , provide convenience for modification design in the future , and help make easier 3 dimensional modeling of new product in a acceptable period of time . all these can attribute to the rapid response to customers " needs
  2 、在产品设计开发方面，为适应个性化定制营销的要求，明确了产品模块的建立原则，确定了产品模块的划分方法，从而使整个产品与现行的装配结构工艺保持高度的一致，又便于以后的冰箱产品的改型换代设计，并且可以为客户尽快地提供新产品的三维模型，为企业快速地响应客户的需求、迅速地设计出满足需求的产品打下了坚实的基础。
• This research is made in the context of construction of the cims by the joint efforts of kelon corporation and guangdong university of technology , parts of the customization marketing system based on internet has been established through the kelon website . the system can be used for farther research on for the r & d theories of the new product and for the technical improvement of internet marketing
  本研究课题结合了科龙集团与广东工业大学共同开发的计算机集成制造系统( cims )的建立，定制营销方案中的部分内容已经在科龙集团建立的企业网站上得到了应用，为企业的新产品开发研制和网络营销工作的技术进步提供了理论基础。
• Lc company mainly produces the die - casting machines of alloy magnesium . after introducing the related theory of custom marketing , and then swot method is used to analyze lc ’ s marketing . aimed at the products and marketing characteristics of lc company , customers ’ need is deeply analyzed based on the questionnaire survey results
  Lc公司是生产镁合金压铸机为主的企业,本文在详细介绍定制营销的相关理论的基础上,首先对lc公司所处的镁合金压铸行业环境进行了分析,接着,运用swot分析方法对lc公司的市场进行分析。
• In our country , the mass customized production has been introduced by some famous enterprises , but research of the theory falls large behind of the practice , it only limits to the concept and the form at present , the mass customized marketing mode which has theoretical and practical significance to the enterprise has not been attracted enough attention
  在我国,大规模定制生产在一些著名企业中已开始了初步的尝试,但该理论的研究却大大滞后于企业的实践,目前仅局限于概念和形式的探讨范畴,对企业具有理论和实践指导意义的大规模定制营销模式和流程却未引起足够关注。