Many scholars are doing supply chain management ' s macroscopic aspect research . according to the mass customization characteristics 对于大规模定制的宏观方面即大规模定制的供应链管理已经有许多学者进行了研究。
The needs of modern software development are : large scale customization , individuation , adapt to requirement easily and large scale integration 软件业发展的要求是:大规模定制、个性化、随需应变和大规模融合。
Mass customized marketing is a new type of marketing which focuses on meeting the large amount of special individual demands 大规模定制营销是基于大规模定制生产的，满足顾客个性化需求而展开相应的一系列营销活动。
In this paper , we will discuss the origin of mass customization , the benefit to enterprise , and several key ability of realizing it 本文论述了大规模定制模式产生的根源，所能给企业带来的利益以及实现的几个关键能力。
The successful implementation of mass customization ( mc ) needs the support of the technologies , management and the marketing for mc 大规模定制生产的成功实施和推广,需要面向大规模定制生产的技术、管理、市场等方面的支持。
The paper also analyzes inventory management and cooperation between a manufacture adopting mass customization mode and his supplier qualitatively 论文还对采用大规模定制生产方式的制造商及其供应商之间的库存管理作了定性分析。
Sixthly , the paper probes on the production planning in the production of mass customization and on compiling methods of the production activity scheduling 其六，分别探讨了大规模定制生产中的生产计划和生产作业计划的编制方法。
