Pass by the machine cabinet the market that to call a disorderly , the brand is many , the brand is small , and the product characteristics is not outstanding , the service quantity did not guarantee , and the consumer is indecisive , and finally shut to fix attention on to bite the to rely on the felling to choose a brand , and bump the luck 过去机柜市场那叫个乱，品牌多品牌小，产品特点不突出服务质量没保证，消费者无所适从，最后闭着眼咬着牙凭感觉选一个牌子，撞运气。
Great changes are happening in the environment that the jialing group is confronted . the chinese motorcycle line has developed for 20 years , now it is the greatest country of manufacture in the world , yet , the condition of " divided , confusion , bad , little " does not change . china has entered in wto , the government decided to check up to the motorcycle line , ccc ' s qualification makes the motorcycle line begin to take newly reconstruction of resources , changes will happen for the situation of motorcycle line ' s competing . at the same time , some of the company ' s main competitors are snatching market share with multi - brands , and sizes expands day by day . as the no . one brand of motorcycle line , jialing group possesses whole distributing net and supplying resource , thereby , it take on the strength qualification of taking multi - brands . in order to sufficiently utilize the opportunity in environment alternation , combine the company ' s strength , jialing group makes a decision of taking marketing strategy of multi - brands after careful market research and analysis , for striving to constr uct the strength position in the new competition situation 为充分利用环境变化中的机会，并结合企业的优势，以构建在新一轮格局中的优势地位，嘉陵集团在经过仔细的市场研究和分析后决定实施多品牌营销战略。本篇论文以嘉陵集团为案例，结合多品牌战略的相关理论，深入分析了嘉陵集团面临的外部环境中存在的机会和对嘉陵集团的威胁，分析了嘉陵集团内部的优势和劣势，阐明了嘉陵集团应实施so战略，即以自身优势，利用环境中的机会，增强企业的竞争力。本篇论文分析了嘉陵集团公司实施多品牌战略的内在动因，结合市场情况和嘉陵内部资源分析了实施多品牌战略的可行性，并提出了多品牌战略的实施策略，从而具有较强的实际操作性。
The multi - brands marketing strategy firstly requires difference between the production of the company , because only the productions with difference can be located to different subdivided market and meet the consumers " need ; at the same time , the multi - brands marketing strategy needs the company possess strength , because bringing up a brand need some input ; multi - brands marketing strategy also require the distributing net of the company can support multi - brands , because distributing net is most part of the marketing spreading 多品牌营销战略首先要求企业的产品具有差异化，只有差异化的产品才能定位于不同的细分市场，满足不同消费者的需求；同时，多品牌营销战略要求企业具有一定的实力，因为培育一个品牌需要一定的投入；多品牌营战略还要求企业的分销渠道能够支撑多品牌，因为分销渠道是营销传播的主体。
