Firstly the paper analyses the present situation of chinese retail trade pointing out that the chinese retail trade is at the era of reformation ; wide range and constant increase of the market capacity emerges ; the consumption custom has changed dramatically ; international commercial capital strategically enters chinese market ; competitions among enterprises are very severe which mainly focuses on tactical ways ; the operation crisis has appeared within chinese retail trade enterprises ; the operation structure adjustment has accelerated 本文首先详细分析了中国零售商业的现状，指出中国零售业正处于一个变革时代，市场容量出现了大幅度持续增长，消费习惯发生了重大变化，国际商业资本战略性进入中国市场，企业竞争非常激烈，但主要集中于战术方式，中国零售企业经营出现危机，经营结构调整加快。
In one sentence , from the reality of historical records , we find that the dynamic commercial economy in southeast china during yuan definitely promoted the developing of regional economy and accelerated the transformation of economic structure , though , compared with that of mid - ming , this kind of promotion and acceleration is much limited 从历史文献记载的真实出发，我们发现：元代东南地区商业资本的活跃确实拉动了区域经济的发展与经济结构的调整，尽管与明中叶以后的深刻社会变革相比，这种拉动的力度要有限得多。
