As an important intangible assets , the brand assets is received attention from the enterprise managers more and more 品牌资产作为一种重要的无形资产，愈来愈受到企业管理人员的重视。
Brand equity values outside the band are not explained by marketing actions and may need further investigation 联结之外的品牌资产价值仍旧没有被市场活动所解释，因此需要进一步进行研究。
Based on the survey of 100 enterprises , brand equities were studied with statistic software tools 本文在对100家大中型企业的调查基础上，通过数理统计方法，分析了国内企业品牌资产状况。
The managers would then have to consider this framework and all the elements leading to loyalty , thus measuring brand equity 这个经理会考虑这个结构以及与忠诚度相关的所有元素，来评估品牌资产。
Brand equity was defined as the brand assets linked to a brand ' s name and symbol that add to a product or service 品牌资产可以定义为品牌专有的商标名称其及独特之象徵加值于企业的产品或服务之上。
Now , the study of brand equity focuses more on the concept and extension , but little on the source of the equity 在我国,作为营销组合策略中非常重要的广告如何影响品牌资产的实证研究还是一片空白。
Brand equity has emerged as a key strategic asset that needs to be monitored and nurtured for maximum long - term performance 为了长期的最大化，品牌资产作为一项重要的战略性的资产是需要监控和培养的。
The second chapter is basic theory analysis : stating of researches on modern intangible assets , brands and brand equity 第二章是基本理论分析；主要阐述了现代无形资产和品牌、品牌资产的有关理论研究。
Practical experience indicates that the most genuine brand equity management and administration need system proving and effectual method 实践经验表明，真正意义上的品牌资产经营需要系统论证和行之有效的方法。
In the competitive market environment , building and managing brand equity is an essential company strategy for achieve superiority and success 品牌资产和营销组合策略之间的关系已经成为品牌资产研究的重要内容。
