A brand value originates to " the brand operation business creates , theguidance value " the value which approves with the consumer mutuallymatches 一个品牌的价值来源于“品牌运营商所创造、引导的价值”与消费者认可的价值相互匹配。
Opponent orientation means the products been divided by competitor ' s brand according to competitor ' s orientation . the aim is to promote product ' s brand value and famous degree with brand competition 比附定位是以竞争者品牌为参照物，依附竞争者定位。比附定位的目的是通过品牌竞争提升自身品牌的价值与知名度。
The aim of this paper is to afford a method to evaluate company brands which is convenient for transverse compare , probe into the rules of brands development and offer the reference for the macro - micro economic decisions of china 以期为正确评估我国企业的品牌提供手段支持，利于品牌价值的横向比较，全面评价我国企业品牌的价值，探索品牌成长的规律，并为宏观经济、微观经济决策提供参考。
Company brand which is a kind of assorted intangible asset embodies the potential which on the one hand is important to the enterprises " competition , on the other hand representing the loyalty of costumers . how to numeralize the brand becomes an urgent task 企业品牌作为一种组合类无形资产，反映了企业发展的潜力，决定了企业的长期竞争力，并体现出消费者对品牌的忠诚，如何量化品牌的价值，成为亟待解决的一个课题。
" we will also leverage our brand equity to expand our product range into apparel , eyewear and other accessories through licensing . the greater china will remain our core market , but active network expansion will be pursued through agency arrangements 集团计划透过品牌专利令产品系列更多元化，发展时装、眼镜及其他配饰，进一步提升品牌的价值。大中华地区依然是集团的重点市场，但集团亦会透过代理形式积极拓展海外零售网络。
It is an optimal approach to build and plan genuine brand on internet . to plan genuine brand root in three basis theories , which include the value theory of internet brand , the value theory of internet consumer , the model of consumers " mentality and behavior reaction 网络规划真品牌是建立在一定的理论基础上的，网络品牌的价值理论、网络品牌的顾客价值理论和网络上顾客的心理与行为反应模式等三种理论共同构筑起了网络规划真品牌的理论支持系统。
Article at first brief to state the value and function of the brand , then explain the meaning among the strategy of the brand of quality , prove especially finally what kind of high quality strategy of the brand should be pursued , and from strengthening the quality idea , relying on science and technology , link that people first , etc . to expound in detail how to improve product quality 文章首先简要说明品牌的价值与作用，然后阐述质量在品牌战略中的意义，最后重点说明品牌战略应该追求什么样的高质量，以及从强化质量观念、依靠科学技术、以人为本等环节详细阐明怎样提高产品质量。
I am convinced that the group s initial investment in the " 3d - gold " toruism exhibition hall , including the associated promotion costs , will prove to be a wise investment for the group and will help us broaden our revenue base . in the long term , the increase in contribution from the retailing business line will result in higher group profit margins . 开设金至尊旅游展览厅和扩大集团旗下品牌产品的销售及宣传，虽然使短期的盈利略为减少，但管理层相信此等投资有助集团提升旗下品牌的价值，巩固日后的收益基础。
7 hold to " person this , innovation , much win " management concept , respect the person ' s value , industry of dedicated manpower resource , with when all is entered , run system and business mode to undertake exploration and innovation to the enterprise ceaselessly , the management train of thought that refines with essence of life and character of promotion of high standards service , found brand , coming true with all possible means in the process of interest win - win , create and reflect the value of the brand 七方坚持“人本、创新、多赢”的经营理念，尊重人的价值，专注人力资源行业，与时俱进，不断对企业运作体制和业务模式进行探索和创新，以精细化的经营思路和高规格服务提升品质、创立品牌，在实现多方利益共赢的过程中，创造和体现品牌的价值。
