可使用性

• On the basis of analysis about the affecting factors of advertising media mix , establishes the working model and the mathematical model optimizing advertising media mix and illustrates the models , utilizes cases of the media mix and calculates by computer to test and verify the ability of the model
  在上述媒体组合的内生与外生影响因素分析的基础上，构建了优化媒体组合工作模型和数学模型，并予以说明，同时通过案例，运用计算机手段，对数学模型可使用性进行了验证。