Great changes are happening in the environment that the jialing group is confronted . the chinese motorcycle line has developed for 20 years , now it is the greatest country of manufacture in the world , yet , the condition of " divided , confusion , bad , little " does not change . china has entered in wto , the government decided to check up to the motorcycle line , ccc ' s qualification makes the motorcycle line begin to take newly reconstruction of resources , changes will happen for the situation of motorcycle line ' s competing . at the same time , some of the company ' s main competitors are snatching market share with multi - brands , and sizes expands day by day . as the no . one brand of motorcycle line , jialing group possesses whole distributing net and supplying resource , thereby , it take on the strength qualification of taking multi - brands . in order to sufficiently utilize the opportunity in environment alternation , combine the company ' s strength , jialing group makes a decision of taking marketing strategy of multi - brands after careful market research and analysis , for striving to constr uct the strength position in the new competition situation 为充分利用环境变化中的机会，并结合企业的优势，以构建在新一轮格局中的优势地位，嘉陵集团在经过仔细的市场研究和分析后决定实施多品牌营销战略。本篇论文以嘉陵集团为案例，结合多品牌战略的相关理论，深入分析了嘉陵集团面临的外部环境中存在的机会和对嘉陵集团的威胁，分析了嘉陵集团内部的优势和劣势，阐明了嘉陵集团应实施so战略，即以自身优势，利用环境中的机会，增强企业的竞争力。本篇论文分析了嘉陵集团公司实施多品牌战略的内在动因，结合市场情况和嘉陵内部资源分析了实施多品牌战略的可行性，并提出了多品牌战略的实施策略，从而具有较强的实际操作性。
While e - commeivx is sweeping ure world , it is a reasonable idea tliat e - commerce will ixxx nc lire main commercial model ii i tlx new century . i " " iislly ure developing inotivatioas of e - lximmeiu ' siicit as ix - isonali / alion ami convenieixr aieamly / ed in lire reras well as the influence lo ukiradilional material distiibnlion icsullal hum clianges of ideas aixi beliavior of ( jie consumer and enleipriscs 在电子商务席卷全球并有望成为新世纪主流商务形式的背景下，本文首先分析了电子商务发展的内在动因，如个性化、便捷等趋势，以及消费者、企业的观念、行为变化对传统物流的影响，并由此得出为适应电子商务的发展传统物流所存在的功能缺陷和面临的挑战。
Therefore most researches start with the behavior of the producing enterprises and the behavior of the consumers . the promotion at the retail stage has always been neglected . however , in social practice , more and more people begin to feel the importance of the sale promotion of the retailer , who is the medium of the supplier ’ s sale promotion 本研究首先分别论证零售商促销的内在动因和供销关系两个方面内容,然后分析它们的内在逻辑关系,提出零售促销对供应商合作意向影响的几个因素是:依存度、品牌吸引效果、品牌内竞争程度、超市促销频度、促销中的竞争手段。
This article attempts to analyze the intrinsic reason of implementing the strategy from the angle of the inner links of intellectual property rights strategy and other function strategies ; and its external reason from the angle of the change of international economy and the trade environment , and the influence of technology advancement 应从企业知识产权战略与其他战略的内在联系的视角，探析跨国企业实施知识产权战略的内在动因；从国际经济和贸易环境、技术进步等对企业竞争的影响的视角，探析跨国企业实施知识产权战略的外在动因。
The disfigurements of the traditional electric power supervisory system are concentrically embodied in the imperfect law and regulation system ; shortcomings on the off side , or vacant , or misplaced function of the electric power and the unadvanced way of supervision badly restrict the rapid development of electric power industry , which causes production and management of the electric power enterprise be in low efficiency and the loss of consumers ’ welfare . 原有电力监管制度的缺陷依然存在,集中表现在法规体系不健全、电力监管职能越位、缺位、错位以及监管方式落后等方面,严重制约着电力产业的快速发展,造成电力企业生产经营效率低下以及消费者福利的损失,这也构成了我国当前电力产业监管制度改革的内在动因。
The main , causes that contribute to the existence of administrative monopoly are as follows : the historical tradition of integration of government and business field is the social background and psychological basis , interest is the internal motivation and the imperfect legal system the external cause 我国行政垄断形成的主要原因可概括为三个方面：官商不分的历史传统是行政垄断产生的社会背景和心理基础；利益的驱动是行政垄断产生的内在动因；法律制度的不健全是行政垄断产生的外部原因。
On the basis of the above summary the creativities of the sharing systems of the shanxi merchants are discussed : ( 1 ) concentrating capital was the result of the average division in the form of organizing capital not the foremost motivation , witch was in fact in order to ensure the rights and benefits of shareholders ; ( 2 ) introducing labor - sharing system was the measure which the shanxi merchants adopt to the rise of the price of labor factor relative to that of capital factor in qing dynasty ; the labor - sharing system promoted the increase of profits of the shanxi merchants " enterprises greatly . however , that effectiveness came into existence only in normal condition . if enterprises were into the red or drawing near bankruptcy the labor - sharing system would otherwise steep up the decline of the enterprises 在此基础上，对晋商股份制的上述创新进行了讨论：集中资本是资本股份化的结果，而不是最初动因，内在动因是维护股东权益；在收益股份化的基础上，引入顶身股制是清代晋商企业应对劳动要素价值相对提高的举措；顶身股制极大地促进了晋商企业利润的增加，但这仅限于企业处于正常经营状态时，当企业面临亏损或濒临倒闭，顶身股制反而会加速企业的衰亡；晋商产权制度创新(包括产权结构、组织结构的创新)迫于清代晋商企业的内外部条件变化，具体形式的产权制度是创新主体面对环境变化从成本收益角度出发仔细斟酌、权衡的结果。
Firstly , the developing motivations of e - commerce , such as personalization and convenience are analyzed in the paper as well as the influence to the traditional physical distribution resulted from the changes of ideas and behavior of the consumers and enterprises . based on this consideration , the flaw of function and the challenge to traditional physical distribution are drawn when it is come to the era of e - commerce 在电子商务席卷全球并有望成为新世纪主流商务形式的背景下，本文首先分析了电子商务发展的内在动因，如个性化、便捷性等趋势，以及消费者、企业的观念、行为变化对传统物流的影响，并由此得出为适应电子商务的发展，传统物流所存在的功能缺陷和面临的挑战。
After analyzing the internal causes of the unhealthy information disclosure from the supply and demand of the information and the transformation of enterprise ' s organization model , the author tries to conclude some policy advice in order to solve the unhealthy information disclosure in chinese securities markets 在通过信息供求和企业治理模式变迁两方面解析我国证券市场信息披露失范的内在动因后，作者尝试性提出了解决我国证券市场信息披露失范的一些政策性建议。
Form increased the farmer to receive , to reduce the differences between town and country , shifts aspects and so on , unified purchasing of farm produce by the state according to fixed quotes to elaborate the farmer knowledge - based in the new rural reconstruction function ; has comprehensively analyzed the question which in the farmer knowledge - based advancement exists ; stimulates intrinsic agent which the farmer seeks knowledge ; enlarges the countryside elementary education , strengthened each aspects and so on form education and technical training proposed realized the farmer knowledge - based specific me 从增加农民收入、缩小城乡差别、转移农村剩余劳动力等方面论述了农民知识化在新农村建设中的作用，全面分析了农民知识化进程中存在的问题，从激发农民求知的内在动因、加大农村基础教育、加强各种形式的教育和技术培训等方面提出了实现农民知识化的具体措施。
