This study investigates the impact of the international development of firms ( i . e . , internationalization ) , dependence of subsidiaries on parent firms ( i . e . , resource dependence of subsidiaries on parent firms and organizational culture ) , and local environments ( i . e . , culture and industrial environment in a host country ) on the choice of control mechanisms by parent firms for subsidiaries 摘要本研究分别从母公司国际化发展的角度、子公司对母公司资源依赖的角度与地主国环境的角度，探讨多国公司国际化程度、子公司对母公司的资源依赖程度、母公司文化、地主国文化与地主国产业环境对控制机制之选择的影响。
The emphasis of the paper is on the practical applications , it ' s designed to combine " the modern marketing theory with the actual management of the enterprise , thus establishing a market strategy that best fits the company ' s resources , stressing on the science and feasibility of the definite operating methods in the process of a new product entering market , hoping to contribute considerable in the action of the eye contour mask market 本文重在实务，试图将现代营销理论与企业管理实际结合，制定与公司资源匹配的操作性强的市场战略，强调在新产品入市营销过程中具体操作方法的科学性、可行性，希望能对olx眼贴膜的市场运作起到很好的支持作用。
Has met lots of problems , such as the straight atrophy of old product sale , new product ’ s slow - moving expansion , the quick drop of products market quota , the raise of selling cost , the depravation of financial condition and the marketing channel out of control etc . therefore , it is a close problem of success or failure that how to design and choose a perfect , unimpeded , efficient rugs marketing channel mode under their control and manage them availably for hs company 因此,如何根据公司资源和环境变化,设计和选择一个完善、畅通、高效、控制得力的药品营销渠道模式,并有效地实施和管理,对于hs药业公司来说是一个关乎成败的问题。本文将从我国目前医药行业的实际情况出发,以成都hs药业公司为实例进行研究。
Go up in strategic level above all , the business that the work that group headquarters can do includes to establish a company sets the strategy , configure corresponding company natural resources ; the business strategy of company of subordinate of examine and verify , the overall business that ensures its accord with a group sets the strategy ; make and carry out large company strategy activity , buy the such as the activity like large enterprise annex next , from assistance subordinate company is opposite for the control level of business module , group headquarters can plan to undertake be supervised strongly and administrative with business performance to the finance affairs of business module , resource of the group finance affairs that makes a key , manpower and policy of information management technique and standard , the operation venture of monitoring group whole 首先在战略层面上，集团总部可以做的工作包括制定公司的业务组合战略，配置相应的公司资源；审核下属公司的业务战略，确保其符合集团的总体业务组合战略；制定和执行大型的企业战略活动，如大型的企业兼并收购活动等其次，从协助下属公司对业务模块的控制层面来说，集团总部可以对业务模块的财务规划和业务绩效进行有力的监督和治理，制定要害的集团财务、人力资源和信息治理技术政策和标准，监控集团整体的运营风险等。
Based on the above - mentioned analysis , we use the theoretical knowledge of project management to elaborate the various possibilities to resolve the problems , and then put forward effective countermeasures , which include analyzing the competition strength of retapase in the biopharmaceutical industry ; evaluating the resources of the fdzj company and its competition strength by using the swot analysis method , collecting the market information by questionnaire survey , interview and document retrieval of domestic and internal literatures . after this , we predict the market requirement and the price of the rctapasc and propose to set up a project management team which can control the r & d , production , sales , finance and affair communicating personnel systematically 本文在深刻剖析上述问题的基础上，运用项目管理方面的理论知识，充分阐述问题的解决方案，给予了有效的对策。其中包括：项目行业与竞争力分析，运用swot分析法评估公司资源和竞争能力，通过书面调查、访谈及查阅国内外相关文献等方式收集市场信息，在此基础上，进行项目的市场需求量预测，价格预测。成立集研发、生产、销售、财务及公关人才于一身的项目团队管理项目，并采用强矩阵结构，集合直线制与职能制的优势，对全体员工实行股份期权激励，使员工利益与项目形成命运共同体。
Instead of tracing the traditional analytical method of m & a , this paper firstly bases the study on " resource - based theory " for strategic management , especially the " core competence " concept . meanwhile , this paper incorporates porter ' s theory of analyzing links between strategy and external environment . a company ' s strategy is determined by the external environment and its core competence , the latter generating sustained competitive advantages 论文跳出传统并购理论的分析框架，首次创造性地运用战略管理学中的以核心竞争力概念为主的公司资源基础理论，并结合环境分析理论，其演绎的逻辑思路是：公司的核心竞争力是取得持续竞争优势的基石，核心竞争力和外部环境因素决定了公司战略的选择，而并购是实现公司战略的一种手段，因此是否有助于培育核心竞争力是制定和评估公司并购战略的重要原则。
The author creates a new point “ using high customer relationship intensity to establish high faithfulness customer groups and keeping high value customers by this high faithfulness ” , states and explains this point objectively on customer , telecom company and third person ’ s positrons . then based on customer value , customer faithfulness and customer relationship intensity , the author divides all customers into several groups and make different flexible market strategy and 指导联通公司数据部针对有限的公司资源和无限变化的市场打造属于数据联通的三高(高价值、高忠诚度、高客户关系强度)客户群体,通过关注客户以及客户关系管理获得业务及服务的长久生命力,不断提升自身的核心竞争优势。
The case analysis is consist of five parts , the first is the foundation , i . e . the strategy theory view of base on resources , of writing paper theory . the strategy question is , the second , consist of corporation mission and conditions of carrying value . the third is analyzing feasibility by industry circumstance analysis , boter ' s five compete forces , strategy groups , swot , value chain from industry ' s foreground and corporation ' s resources 案例分析分为五部分，第一部分为论文写作的理论依据：基于资源和范围的战略理论，第二部分提出公司所面临的战略问题，分公司使命和实现价值创造的条件两章阐述，第三部分是可行性分析，运用行业环境分析、波特的五种竞争力量、战略群体、 swot 、价值链等分析方法分别从行业前景和公司资源进行分析论述，第四部分是战略体系的选择，分别是竞争战略选择分析和营造竞争优势，第五部分为战略实施建议。
The treasure of shanghai reaches the group to gather the medicine , chemical engineering , monster to use the raw material medicine and products in the center the body synthesizes with the production , 75 % of product useds for the exit , attaining the international advanced level , the company passes the iso9001 : 2000 in november of 2001 quantity system attestations , the treasure of shanghai reached the monster medicine manufacturing limited company to pass the department of agriculture monster medicine gmp attestation in 2006 旗下直属的上海宝达兽药有限公司动保事业部更是整合公司资源的优质资产公司，秉承了宝达集团“一切为了人类健康”的企业宗旨，坚持诚信原则和科学严谨的态度，全力以赴奉献兽药精品，全力打造兽药行业领军兵团。
The injury treasure that ensign first keep belong to reaches the monster medicine limited company to move to protect the department is also a high - quality property company that integrates the company resources , took orders the treasure to reach the business enterprise aim of the group " everything for the sake of mankind health " , insist the attitude that the trustworthiness original volume and sciences strictly forbid , overcome with entire effort to offer the monster medicine exquisite article , create the monster medicine profession to get the soldier large unit with all strength 旗下直属的上海宝达兽药有限公司动保事业部更是整合公司资源的优质资产公司，秉承了宝达集团“一切为了人类健康”的企业宗旨，坚持诚信原则和科学严谨的态度，全力以赴奉献兽药精品，全力打造兽药行业领军兵团。
