This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co . ltd . through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice , the author has found that the main marketing problems are insufficient depth and scope of the product line , worse channel management , inadequate advertising input , too simple promote ways , the staff lacking systematic marketing knowledge , and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company 本文以营销管理为主要研究方向，在相关理论的指导下，以郑州新视明科技工程有限公司的经营实际为背景，深入分析了国内眼疗行业的市场环境和该公司在营销活动中存在的问题，包括产品线深度、广度不足；渠道管理不力；广告投入不够；促销方式过于简单；员工缺乏系统的营销知识；最重要的是没有一套系统的适合公司长远发展的营销策略。
Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season , the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing . since the advertisement is usually combined with the ticket , it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets , but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree , and 37 . 29 % of the interviewed audiences felt inconvenient , 3 . 32 % met difficulty buying the ticket . those who consider convenient account for 59 . 39 % ; advertisement is taken by most of the clubs as the common promotion strategy , while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis 通过对2005 - 2006赛季全国排球联赛6个排球俱乐部的门票经营负责人员和现场观众进行访问、调查,结果表明:大部分俱乐部的门票版面设计不科学、不合理,缺乏统一的标准,门票和广告多为联体型,消费者不易从中获取信息;大部分俱乐部都制定了不同档次的门票,门票定价不尽合理,有些偏高,现场观众愿意接受的全国排球联赛门票价格集中在20元左右;售票渠道还不够通畅,在购买门票时仍有37 . 29 %的消费者感到不方便,有3 . 32 %的消费者感到非常难,感到购买门票方便的消费者占59 . 39 % ;在选择门票促销方式时,广告已经成为大多数俱乐部普遍采用的促销方式,利用公共关系进行促销还没有得到各俱乐部的足够重视;大部分俱乐部在制定门票市场营销策略时都没有经过市场调研, 4ps策略还缺乏科学的理论指导。
At the same time , the article , illustrating " laixi " , introduce the marketing theory and strategic theoretics , study prescription drug ' s market circumstance , selecting target market , orientation and marketing combinatorial tactic include researching the doctor ' s and the patient ' s behavior in order to fetch a series of systemic marketing strategy about prescription drug 同时文章以一个具体处方药“莱昔”为例，研究了处方药的市场环境、目标市场选择与定位以及处方药的营销组合策略，重点研究了医生的处方行为，病人的购买行为以及处方药的促销方式，旨在推出一套较为系统的处方药营销战略。
We put focal point on the choice and design that the model of data mining , on the basis of the already studies of abroad and the actual needs of mobile telecommunication company . five data mining models of our mobile telecommunication operation are putted forward : customer value model , customer retention model , fraud detection model , customer segment model and best promotion method model . an online survey system was set up to collect research data , and sas enterprise miner was used to test and appraise these models 本文没有对的数据挖掘理论及建模方法等作过多的阐述，也没有对数据仓库建设方面做过细的探讨，而是将重点放在数据挖掘模型的选择与设计上，在国外的已有研究的基础上，结合企业调研中企业的实际需要，提出了我国移动通信营业的客户价值、客户保持、客户细分、欺诈识别和促销方式选择等五个数据挖掘模型；并建立了网上的问卷调查系统来收集研究数据，在sasenterpriseminer中对模型进行了验证与评价。
