For a lotof webmasters affiliate programs are the largest income generated bytheir website . advertising revenue isn ' t always very high as only fewwebmasters generate thousands of pageviews a day 对于多数网络管理员来说， ”会员制营销”是网站收入的最大源泉。广告收益并不总是很高的，而且，仅仅只有少数的网站可以一天产生上千个页面请求。
However , the practice of this specific pattern also has some problems for the current press industry of the target market being ambiguous , the service offered not enough or considerate , the fund needed huge , the obtaining of readers " data difficult and etc . this thesis does not only make a comprehensive analysis and speculation of the membership pattern of distribution at the burgeoning stage , but illustrates the point that this kind of distribution mode is playing an increasingly more important part in the press industry , which means much theoretically and practically 因会员制营销具有的以双向为原则进行沟通交流、以互利互惠为目标及较强信息控制功能的特性，报业会员制发行模式具有资格限制、促进编读互动，适应读者需求、调整读者结构、培养读者忠诚度、提高报社工作效率、增加报社广告效益、与报社无形资产良性互动等特点和优势，但由于目前报业会员制实施尚处“初级阶段” ，故而存在着目标市场不明确、服务深度不够、宣传力度较小、所需资金数额较大、客户资料较难获取等问题。
By applying the marketing theory of associate programs respectively to beijing youth daily ' s , luoyang daily ' s , beijing star daily ' s practice of membership system in distributing the newspaper , this thesis holds that the mode of membership in newspaper distribution is a breakthrough and innovation in the marketing of the press in the increasingly complicated circumstance , in which the competition among newspapers becomes more and more intense , readers " fidelity decreases , the audience decides its consumption behavior more and more on its emotional appeal , newspapers devote more to building up intimate relationship with its target audience and paying more attention to effective distribution , the market is more and more categorized , traditional ways of marketing have been less and less influential and the entry into the wto has brought about great challenge to the press industry 《北京青年报》 、 《洛阳日报》 、 《北京娱乐信报》等报刊借鉴其他行业会员制营销模式，在报纸行业进行了会员制发行模式的实践，对尚处尝试阶段的会员制发行模式进行了理性探索。 “会员制”发行模式是报业在市场竞争日趋激烈、读者忠诚度降低、市场细分加剧、报社开始注重有效发行、报纸营销趋向产品服务化、读者产生感性消费需要、传统促销方法逐渐失效及加入wto给我国报业带来的挑战等复杂多变的市场环境中，报社运用关系营销理念和数据库技术，在营销手段方面寻找的突破和创新之举。其产生是必然的。
