As a newly - born furniture company , the mingzuo chair industry company has to confront furious furniture market competition . the author wisely analyzes advantages , disadvantages , chances and competitive threats of the company , and draws up the following marketing strategies to meet new challenges : 1 ) concentrate on designing , processing and marketing of office chairs ; 2 ) focus on high - class brand to enlarge local market share ; 3 ) built up strategic league in the form of virtual enterprise ; try on the value chain mode of “ self - design , processing entrusting , self - assembling , and self - marketing to enrich product line rapidly ; and 4 ) strengthen professional images to enter into mainstream market 名座椅业公司作为一家新兴的家具公司,面对竞争激烈的家具市场,作者在理智分析自身的优势、劣势、威胁、机会后,在新形势下,提出了专注于办公椅业的设计、加工和营销,定位于高端品牌,做大做强本地市场,借助于虚拟企业形式,组建战略联盟,尝试“自行设计、委托加工、自己组装、自行销售”的价值链模式,迅速丰富产品线,强化专业形象,进入主流市场的营销战略。
The family business has been regarded as the earliest form of enterprise in the commodity production - the earliest family business came into being at the age of the british industrial revolution in the 18th century - the one with the largest amount , the most complex internal structure and relation , and the greatest difference in scope among the groups of contemporary enterprises as well 家族企业是商品生产中出现的最早的企业形式? ?最早的家族企业始于18世纪英国工业革命时代? ?也是当代企业群体中数量最为庞大、内部结构与关系最为复杂、规模差异最大的一种企业形态。
But under internet ' s background , a series of changes are taking place in consumption idea , consumption pattern and consumer ' s status . those produce enormous impact on the theory and method of crm , and online customer lifetime value have some new characteristics . because of this , first , we introduce the present condition about chinese e - retailing , and the necessity of customer value analysis “客户生命周期价值” ( customerlifetimevalue ,简称clv )作为判别客户价值的标准已被企业界和学术界认可,但从目前国内外关于客户生命周期价值的研究来看,部分是针对直销行业,部分是关于传统企业客户价值的研究,很少涉及到internet发展对客户价值的影响,尤其是针对新兴的企业形式? ? b2c电子零售网站客户价值计算。
This article is prepared to illustrate the idea from the following five parts : part one : principal - agent theory and financing first , this article points out the existence of principal - agent relationship through the analysis of the transformation of corporations form . because of opportunism , small number condition , information asymmetry and contract imperfection , principal - agent problems are existed . through many years " research , the west has produced a series of corporate governance mechanisms to control these problems 第一部分：委托代理理论与企业融资首先，通过企业形式变化的分析，本文提出委托代理关系的存在；由于人的机会主义假设和小数条件、信息的不对称以及合约的不完备性这些原因，使得委托代理问题存在；西方通过长期研究以及实践，已经建立起一系列的公司治理机制来控制委托代理问题。
Partnership is a historical and flexible entrepreneurial form , which up the main three market subjects along with corporation > sole proprietorship . however it ' s clear mat the theory study on partnership in china lags behind its practice , and also there are lots of flaws in legislation , which need to perfect 合伙是一种历经千年且具有高度灵活性的企业形式，它与公司、独资构成现代市场三大主体基本形态。但我国关于合伙的理论研究显然滞后于实践发展，合伙立法也存在诸多漏洞亟待完善。
