产品结构调整

• The fourth is that the study on the enterprise product mix adjustment from the side of theory is scarce and fragmentary , immethodical . according to the existing problems , this thesis tries to take individual enterprise as the object of study and research the tactics and methods of enterprise product mix adjustment , and the models of enterprise product mix adjustment and whose effect factors , and trap enterprise may encounter in the course of enterprise product mix adjusting and tactics to elude them
  针对上述存在的这些问题，本论文试图从微观层次上以单个企业为研究对象，对企业产品结构调整的具体策略及途径进行完整系统的探讨，并对企业产品结构的模型及其选择的影响因素，企业在进行产品结构调整过程中可能遇到的陷阱及规避的策略等实际问题进行深入的分析。
• This thesis will be tried to detailed and objectively analyze the history and circumstance of our national telecom industry , and based on the experiences and lessons of international telecom industry , the thesis tried to objectively estimate the problems of the development of our country ' s telecom industry , it also contains some constructive suggestions on the industrial structure and product mix
  本文较详细、客观的分析了我国电信产业的历史和现状，并在结合国际电信产业发展的经验和教训的基础上，尝试着对我国电信产业发展中的问题加以客观的评述，并就我国电信产业产业结构和产品结构调整提出了一些建设性的建议。
• According to detailed investigation on the adjustment of the structure of products and condition of management that all the data come from a typical case named chongqing ketai company in the latest three years , the writer analyses the serious problems that arise from the duration of the adjustment on the structure of products . first , ketai company lacks the modem management and distribution conception , all the goods it owns are short of escutcheon , second , the company are in great need of nuclear technology and products that are opened out by its own efforts
  本文以中国近年来发展迅速的高新技术企业所面临的发展问题为背景，通过对一个典型案例? ?重庆科泰公司近三年的产品结构调整情况和经营情况的调查，结合该公司所处的行业背景、经济环境及公司自身的实际情况，全面分析了科泰公司在产品结构调整中出现的重大问题：第一，落后的营销观念，缺乏品牌意识。
• At first reviewing the history of strategy management ; on the basis of analyzing the external environment and industry competition situation of this enterprise and analyzing its advantages and disadvantages . internal abilities , the paper points out the suitable development strategy for this enterprise - - the single - crop farming strategy concentrating its attention on piston ' s research and development producing and selling ; it should take advantage of established market network and good reputation on brand and select the style of initiative attack market leader strategy as its basic strategy ; meanwhile , it suggests that the enterprise should cultivate its own new core competence in the field of the piston ' s researching & designing rely on japanese and german technique ; according to the specific product ' s marketing status , it should acquire and maintain competitive advantages by adopting the low cost strategy and differentia strategy on the different products ; quicken the product configuration adjustment , enlarge the productivity of diesel oil piston ; it should establish strategy cooperation partnership with those strong domestic and foreign main engine manufacture enterprises . finally , the paper gives suggestions on organization structure system innovation , human resource management and exploitation , market management , quality management , information construction in the course of the enterprise strategy being implemented
  首先回顾了战略管理理论的发展演变历程；然后通过对该公司的宏观环境、行业竞争态势以及企业的优劣势、内部能力等方面的分析，在此基础上提出了适合该企业发展的战略? ?专注于活塞产品的研制、开发、生产、销售的单一经营战略；充分发挥企业现有的在营销、品牌方面的优势，选择积极进攻类型的市场领先者战略作为其基础战略；并且提出了依托来自日本和德国的先进技术，培育企业在活塞产品设计、开发方面的新的核心竞争力的思路；根据产品市场的具体状况在不同的产品线上分别采取成本领先及差异化战略获取和保持竞争优势；加快产品结构调整，扩张柴油机活塞的生产能力；与实力强大的国内外主机企业建立战略协作伙伴关系；最后对企业战略实施中的组织机构、制度创新、人力资源管理与开发、市场营销管理、质量管理、信息化建设等重要问题提出了自己的见解和建议。
• The first is that most enterprises maintain existing situation of product and enterprise and solve sale problem by the way of sales promotion while facing market problem . the second is that most enterprises follow others blindly while consider the problem of market entry , but is passive not active while facing market dropout . the third is that in the aspect of management most enterprises do n ' t make adaptive managerial strategy according to enterprise ' s interior and exterior situation , but flow the routine " learn from successful enterprise , elude failing enterprise "
  但是，目前企业产品结构调整的问题还未引起企业界和理论界的重视，主要体现在：一是面对市场问题，大多数企业是维持现有的产品和企业状况，通过促销手段来解决产品销路问题；二是对待企业产品市场进入的问题上，大多数企业是盲目跟进；而对产品的市场退出，大多数企业往往是被动而非积极主动的；三是在经营方面，大多数企业基本上走的还是“学习成功企业，规避失败企业”的路子，没有从企业自身的内部条件出发，为企业量身制定适合的经营战略；四是迄今为止理论界对企业产品结构调整问题的研究还是少之又少，有关产品结构方面的研究还只是零星、不成体系的。
• In the recent year although bcf has seen a great increase of its profit , tax and export , it still has a long distance to go comparing with the high demand of the competitive domestic and international market in the field of the reshuffling of the product structure , the increase of the product , the renewing of the apparatus , the enlarging of the market , the innovation of management and so on
  主要产品以国际流行的混合型卷烟为主，拥有多项生产技术专利。近年来，虽然北京卷烟厂的利税、出口都有较大幅度增长，但是在产品结构调整、产量增长、设备更新、市场扩大、管理创新等方面距离国际和国内市场激烈竞争的要求还有较大差距。
• While looking into the structure of tour resources and present landscape spots of wuhan city , developing wuhans tourism is a very wide and promising trade . but according to the present developing and growing situation of wuhan ' s tourism market , resource advantage has not been fully transformed into product advantage ; the function and position of the leading trade of tourism is not prominent ; the deeper development of tour resources and products structure have been relatively limited , which restrict the developing of wuhans comprehensive benefits from tourism . puts forward the strategy of deep development from the analysis of the structure of wuhans landscape spots and developing problem
  从武汉市旅游资源和现有景点的结构来看，发展武汉旅游业具有十分广阔的产业前景；但从开发现状及旅游市场发育现状来看，资源优势尚未充分转化为产品优势，旅游业的先导产业功能地位不突出，旅游资源的深度开发和产品结构调整受到了一定的局限，制约了武汉旅游产业综合效益的发挥.通过对武汉旅游景点结构和开发问题的分析入手提出了深度开发的战略
• The article depending on the investigation and research of jin xin chemical industry group and the analysis of the group " s external and internal environment , concludes the group " s strengths and weaknesses , defines the opportunities and threats or constraints that exits in the external environment , and on these grounds bring upped that the company ' s development target , established the group " s general strategy , according to the national chemistry industry " tenth five year period " the programming of " entering some industries and exiting from the other , doing something and not doing the other " , make sured the " chemical combination and the chemical engineering coexistence , and gradually push forward the related diversification , and build the type chemical combination conglomerate the group " of strategy direction , defines " to accelerate the internal industrial structure adjust and optimizing the product construction " which is the importance of the strategy , and established " the low cost target be in the leading and concentrate the strategy " , and formulate the group " s framework of total development strategy
  文章在调查研究金信化工有限公司基本情况，分析外部环境和内部条件的基础上，总结了金信的优势与劣势，剖析了企业面临的机遇和挑战，并据此提出了公司的发展目标，制定了企业整体发展战略，按照国家化学工业“十五”规划中确定的“有所为有所不为” 、 “有进有退”的原则，确定了“化肥化工并举，逐步推进相关多元化，打造综合型化肥联合企业集团”的战略方向，明确了“加快内部产业结构调整和产品结构优化”的战略重点，制定了“低成本领先的目标集中战略” ，形成了金信公司的整体发展战略框架。文章理论与实际相结合，把战略管理理论应用于企业战略研究实践，对金信公司的产品结构调整、技术改造、内部改革、企业管理和未来的长期稳定发展具有一定的指导意义。
• On the basis of analyzing integral and individual competence , present condition of textile industry , combined with the effect on textile industry on trade , production , consumption , investment etc . after china ' s entry into wto , and practice of present strategy management and deficiency , the paper puts forward the integral strategy of structural adjustment and key points for implementation , including strategy for product structure adjustment , technological structure , area structure adjustment and organizational structure adjustment
  着重在系统分析我国纺织工业整体及分行业竞争力水平、发展现状的基础上，结合经济全球化特别是我国加入世贸组织对纺织工业的贸易、生产、消费、投资等方面的影响，并针对我国纺织工业现阶段的战略管理实践及存在的不足，提出我国纺织工业产业结构调整的总体战略及若干实施要点，包括产品结构调整战略、技术结构调整战略、区域结构调整战略和组织结构调整战略。
• From stratification planes of the productive relations , we must transform the idea of farmer who should decides to adjust the agricultural product structure ; government ' s function should be fully displayed in adjustment of agriculture product structure , including the display of government ' s economical management function , the government the function which serves for the economy , the government policy of supporting economy development function and so on
  从生关系层面，要转变农民观念，下决心调整农产品结构；充分发挥政府在农业产品结构调整中的职能，包括发挥政府的经济管理职能，政府为经济服务的职能，政府政策支持经济发展的职能等。