With regard to the implementation of competition strategy , it is advised that the group should commit itself to differential product and sale mode , brand construction , human resource management and financing channel exploiting , so as to ensure the strategy to be implemented effectively 在竞争战略的实施上，提出当代集团应在产品差异化、营销差异化、品牌建设、人力资源管理及开拓新的融资渠道等方面做好工作，以保证战略的有效实施。
By contrast , the differential of industry products is lower than that of consume products . and the differential of the undurable consume products is higher than that of the du rable comsume products ; the differential of products in investment is higher than in intermediate industry 比较而言，工业品行业的产品差异化程度要比消费品行业低很多，非耐用消费品的产品差异化程度一般比耐用消费品要高，投资品产业的产品差别化程度要高于中间品产业。
Retailers ' market power is from strength to strength as developed countries ' coming into service - oriented society and the existing of some factors which promote retailers ' acquiring market power , such factor as barriers to entry , scale economy , scope economy and product differentiation 摘要随着服务型经济社会的到来，以及零售产业内部诸如进入壁垒、规模经济和范围经济、产品差异化等促进零售商获得市场势力的产业组织因素的存在，零售商的市场势力将越来越大。
The paper conducts a systematic analysis of the product - diversified , technique - diversified and brand - diversified strategies presently applied in chinese enterprises and i dentifies , t hrough t he c omparison and a nalysis a mong t hem , that none o f t he t hree i s suitable for the current chinese market conditions and that the service - diversified strategy is the very one most ideal to the development of chinese enterprises 本文从波特的三种基本战略入手，通过大量事例比较，得出差异化战略是最适合企业发展战略的结论。接着，笔者分析了目前中国企业主要采取的产品差异化战略、技术差异化战略和品牌差异化战略。从分析比较中看出，最适合中国企业发展的战略是服务差异化战略。
Over the past years , during the worldwide telecom adjustment , zte hold all - around harmonious development view on market , r & d , capital , talents and management , has been focusing on customers ' needs and successfully recorded sustainable growth by the implementation of appropriate marketing strategies and product differentiation strategies 最近几年，在全球范围的电信业调整中，中兴通讯坚持市场、研发、资本、人才、管理相协调的全面发展观，以客户需求为导向，通过实施正确的市场策略和产品差异化策略，实现了持续增长，无论是在国际市场还是在国内市场均增幅巨大，成为中国近几年发展最快和最健康的通信制造企业。
To overcome the difficulties and realize growth , badtc has taken some growth strategies . for example , it moved from midtown to suburb , purchased advanced equipments and eliminated out - of - date fixtures , adopted diversified products strategy in marketing , established and optimized modern enterprise system , regulated internal organization structure , cultivated core competency 在此基础上，为实现企业的稳定和发展，提出企业的发展战略，即利用土地级差收入搬出市区，运用新技术新设备提高科技水平，采用产品差异化战略占领市场，建立和完善现代企业制度，调整组织构架加强人力资源管理，培育和强化核心竞争力。
In the paper the market structure of china automobile industry is omni bearing studied , the scale economy , product differentiation , barrier for entering and withdrawing and concentration degree of production are deeply demonstrated . the characteristics and causes of the market structure are revealed . based on comparison with developed countries , the development trend of our country s automobile industrial market structure is defined 接着,从规模经济、产品差异化、进入与退出壁垒及生产集中度等角度出发,对中国汽车产业市场结构进行了全方位的研究,揭示了其特征与成因;并在与发达国家比较的基础上,明确了我国汽车产业市场结构发展趋势。
The writer use the market theory of koter . philip to systemically analyze the exterior environment such as : the steel seamless tube market , the regional economic movement and the purchase behavior of the steel seamless tube market . also the five forces model is used to analyze the industry and competitor of the steel seamless tube market . the swot method is use to evaluate the superiority , weakness , opportunity and threaten about the new corporation . after research a great deal of market datum , the writer make the subsection of the steel seamless tube market , then confirm the target market of the new corporation and the new 4p combination strategy . the new brought forward market strategy is making the client as center , ec as assistant tools , making the needs of the client satisfaction as core , and actualize product diversity as means . the new market stratagem has a actual effect to the strategetic adjustment and long development of pangang group chengdu iron & steel co . , ltd 本文应用菲利普、科特勒的营销理论对新公司所面临的外部环境：无缝钢管业务市场、区域经济的发展、无缝钢管的业务购买行为进行了系统的分析；用波特的五力模型理论对无缝钢管市场进行了行业和竞争者分析；用swot方法对新公司的优势和劣势、机会及威胁进行了全面的评估。在对大量市场数据研究的基础上，对无缝钢管市场进行了细分，结合企业的特点，确定了新公司的目标市场，企业新的4p组合策略。提出了以客户为中心、电子商务为辅助平台、满足客户的需求为核心，实施产品差异化战略为手段的新的市场营销战略。
There is important argumentation in traditional industrial organization ( tio ) those enterprises conduct influenced by market structure that influenced by industrial concentration ratio , product differential , and barriers to entry , which arrange major topic of industrial organization in compact theory frame 在传统产业组织理论中，占支配地位的观点认为市场结构决定企业的行为，而市场结构则决定于集中度、产品差异化、进退壁垒等企业行为的外生变量，其特点是可以将产业组织研究的主要内容包容在一个简洁的框架内。
