The paper analyzes the drawbacks of these traditional methods , discusses the application of generalized linear models in non - life insurance pricing , and points out some problems to be considered when applying generalized linear models 本文简要分析了这些传统定价方法存在的缺陷，介绍了非寿险精算中典型的广义线性模型，并通过汽车第三者责任保险的损失数据说明了广义线性模型在非寿险产品定价中的具体应用，以及应用广义线性模型时应该注意的几个问题。
Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company , in the foundation that the author has collected large quantity of data , mainly using the relevant marketing theory of dr philip kotler , famous as " the father of marketing " , the author importantly expound that in the operating process , to small enterprise , there are six most important contents , that is : the market marketing environment analyzes , the market marketing investigation analyzes , the marketing segmentation , the choice of the marketing positioning , target market , the pricing of product , adjective pricing strategy , the marketing outlet management of the business and credit sale risk 本文作者通过对富新公司的营销策略研究实证分析，在收集大量资料的基础上，主要应用有“营销学之父”称谓的菲利普.科特勒( philip . kotler )博士有关营销策略的相关理论,重点阐述了在经营运作过程中,对中小企业至关重要的六个方面的内容：市场营销环境分析，市场营销调研分析，市场细分、市场定位、目标市场的选择，产品定价和价格调整战略，企业的营销渠道管理以及赊销风险的问题。
Considering the innovation of chinese financial system and the opening extent of money market , the core of bank competition will be transferred from scope to risk pricing and finance innovation in the 21st century . with these changes , chinese commercial banks need to improve theirs pricing ability of credit products 进入21世纪后,中国的金融体制改革步伐日益加快,金融业的开放程度进一步提高,商业银行的竞争将真正从原来的规模竞争转向价格竞争,转向风险定价和金融创新的竞争,这对商业银行的信贷产品定价能力提出了新要求。
Then , using the qulititve methods , the marketing management operation is analyzed and researched comprehensively , the main reasons of bad sales , which are unreasonable design , higher price and single promotion means , are found out . using ism ( interpretive structure model ) method , the key factors influenced the project ' s marketing , which are product , price and promotion , are analyzed . according to the characteristics of office blocks , segment variants of the target market are defined ; the target customers of the project are selected based on the statistical primary futures of target customers 接着运用定性分析的方法，对西安财富中心写字楼项目营销管理运行状况进行了全面的分析和研究，找出了本项目销售不畅的主要原因在于产品设计不合理、产品定价过高、市场推广手段单一等三方面；运用解释结构模型( ism )分析法，对影响西安财富中心写字楼项目营销的关键因素进行了分析，确定了该项目营销的关键因素在于产品、价格、市场推广三方面；根据写字楼产品的特点，明确了目标市场的细分变量，统计出目标客户的基本特征，确定了西安财富中心写字楼项目的目标客户。
The paper studies all production pricing decision - making model of monopolist under uncertain demand basing on the pricing decision in uncertain demand inside and outside abroad , and discusses a special pricing model , that is the demand has some random or multiplicative influence , and then puts forward a more run - of - mill common pricing model . the two pricing models we name those as one - phase pricing model 本文以国内外学者对需求不确定情形下的定价决策模型为研究背景,系统研究了在随机需求情形下厂商产品定价的各种模型,将特殊需求不确定条件下,即需求可以发生随机绕动及乘性影响情形下的定价模型作了系统论述,并在此基础上提出了更具有一般性的一般不确定的定价模型。
With over ten years experience , the author compares the administrative system implemented by american government in transfusion institution with that of practiced by shaanxi province government . and employing four theories , theory of entry regulation , theory of price regulation , theory of asymmetry of information and regulatory capture theory . the author analyses the apparent distinctions between these two systems in the aspects of market entry , investment , pricing methods and information regulation 作者根据十几年参与陕西省血液供应管理工作的体会和总结，以美国政府对各地区采供血行业的管制方法作为参比物，对比陕西省对采供血机构管理体制的差异，寻找在现有制度下解决陕西省血液供应管理模式的问题，运用政府管制经济学进入管制、价格管制、信息不对称和政府俘虏等四项理论，分析得出陕西省对血液供应机构管制存在血液市场进入、机构出资主体、产品定价模型以及信息管制上的明显差异。
Next , according to the feature of different types of the industry chain , it is supposed that the manufacturing cost of suppliers and backward enterprises is known , with the method of the pricing of middle product , we set about the study on value attribution ? profit - distribution , and we use the regressively inductive method to find the scale of the profit - distribution . last , we use the situation of the industry chain of the data service inland and overseas to give evidence study 然后,基于不同电信增值业务产业链模式的特点,假设电信增值业务产业链上企业的生产成本为共同知识,本文运用中间产品定价的方式,研究不同类型的产业链模式下电信运营商与sp商的利益分配方式,并通过逆向归纳法(动态博弈)求解计算它们的利益分配比例,为现实电信运营商的发展提供理论支持。
Usually , it can be said that the key process includes , market research ( customer management ) 、 product design 、 receiving orders 、 buying materials ( supplier management ) 、 producing 、 marketing ( pricing ) 、 collecting revenue , related activities included . ( 2 ) customer profitability analyzing based on activity helps to manage customer strategically 一般认为，企业的核心经营过程包括市场研究（含顾客管理） 、产品设计、接受订单、采购原料（含供应商管理） 、产品制造、市场营销（含产品定价） 、货款回收等，相关作业包含其中。
Second , the value of the information production is depending on the consumer tasters . pricing of the information product is also depending on the consumer types . the paper studies methods of production determining and pricing upon condition that consumer tasters may be uncertain respectively , and gives an example to explaining the decision course 二、信息产品的价值对消费者偏好具有很强的依赖性，信息产品定价也依赖于消费者类型，本文对在消费者偏好不同情形下厂商如何根据消费者偏好进行差别定价进行了研究，给出了在消费者偏好不同情形下厂商确定信息产品的产量和价格具体的决策模型及其求解过程，并举例说明了具体的决策过程。
Combining the fixing price of service product that has general sense during the marketing of service product , it compares and analyzes the fixing a price method from selecting target , method , strategy and so on . at the same time , it probes into pursuing customer satisfactoriness for successful service marketing and fathering the strategy of service product brand 结合服务产品市场营销中具有普遍意义的服务产品定价问题，从定价目标确定，定价方法和策略的选择思路等方面进行了比较和分析，同时对成功的服务营销所追求的顾客满意、创立服务产品品牌策略等问题进行了探讨，研究了提高服务产品的客户满意度的途径。
