How to creat advantages and make further development in the new worldwide competitive environment becomes the most important issue to be worked out . on the basis of analysis and prediction , the author presents the strategic position and objective of the cate ( amphenol - tuchele electronics gmbh operation china branch ) by means of swot analysis . in addition , cost leadership , backward integration and concentric diversification strategy are put forward 本文首先对企业战略研究的理论进行了简单的介绍，然后对安费诺?图赫尔中国公司(简称cate )的宏观政策环境、行业状况及企业现状进行了分析，在根据分析、预测结果及swot分析的基础上，提出了安费诺?图赫中国公司( cate )的战略定位和目标、成本领先战略、产品后向一体化及产品多元化战略。
It analyzes the characters of complex product market structure using industry economics method based on the research of complex product and system characteristics . it argues that the complex product market is oligopolistic competition . it shows that the complex product manufacturing companies have a tendency to develop in industry cluster , diversified product and internationalized allies 在对复杂产品核心特征进行研究的基础上,运用产业经济学分析复杂产品市场结构的特点,提出复杂产品市场具有寡头垄断的特点.研究显示:复杂产品企业的发展战略有企业集群化发展、产品多元化发展以及产业联盟国际化发展的趋势
For many years , the leaders of the company stand high and see far . they persist in professionally producing motorcycle tyres and tybes and taking the rubber tyre and tubes as foundation , realizes the multi - kinds of products which make the enterprise become steadiness , vigour , strongness anbigness . at present , the company has an area of 260 , 000 square metres , there are more than 1500 staff , more than 200 professional and technical person among them . we have got iso9002 international quality system certificate , attained the certificate for china compulsory product certification ( ccccertification ) , and has got the priority of self - managing importing and exporting goods . our products are with high reputation which not only sell well in our domestic market , and exported to south - east asia , africa , middle - east asia , latin america and other countries and regions 多年来,公司领导高瞻远瞩,坚持专业生产摩托车胎,以橡胶轮胎为基础,实现产品多元化,把企业做稳,做活,做强,做大.目前,公司占地面积30万平方米,拥有员工1500余人,其中专业技术人员200多人,公司通过iso9002质量体系认证,以及国家ccc强制性产品质量认证,并拥有自营进出口权.产品除畅销全国外,还远销东南亚,非洲,中东,中南美等国家和地区,在国内外市场享有较高声誉
After several years making determined efforts , unceasingly introduces the overseas advanced production equipment and the science and technology , the existing two companies respectively are : baisida fujian the clothing material limited company , the jinjiang sanli shoes clothing material adhesive - bonded cloth the limited company , baisida throughout follows " humanist , makes determined efforts , the good faith management , altogether seeks the development " the management idea , takes the training management , persisted take the market as the guidance , take the advanced management and the technology as the power , take surpasses the international similar product as the goal , the initiative product multiplication , manages modernized the developmental strategy 经过十几年的励精图治，不断引进国外先进的生产设备和科学技术，现有两家公司分别是：百丝达福建服装材料有限公司，晋江市三力鞋服材无纺布有限公司，百丝达始终遵循“以人为本高效敬业诚信经营追求卓越”的经营理念，重视人才培训管理，坚持以市场为导向，以先进的管理和技术为动力，以赶超国际同类产品为目标，倡导产品多元化，管理现代化的发展战略。
Through product diversification and effective marketing , the hkmc received 4 , 442 mortgage insurance applications in the first 6 months of 2001 involving a total mortgage loan amount of hk 8 billion . this is significantly higher than the corresponding figures of 1 , 984 applications and total mortgage loan amount of hk 4 . 1 billion for the same period in 2000 透过产品多元化及有效的市场推广，按揭证券公司在年头个月收到，宗按揭保险申请，涉及总值亿港元的按揭贷款，远超过年同期的，宗申请及总值亿港元的按揭贷款。
A predominant proportion of hong kong s manufacturing output is destined for export . besides relocating the more labour - intensive production processes to the mainland , hong kong s manufacturers have also been striving hard to diversify their products and markets , in face of increased challenges from globalisation of trade and keener competition from other export producers . concurrently , productive efficiency and product quality have been continuously upgraded by incorporating more advanced skills and technology 面对全球贸易一体化带来的更大冲击，以及其他出口地区日趋激烈的竞争，本港制造商除了把劳工较密集的生产工序移至内地进行外，也致力促进产品多元化和开拓新市场，同时又善用更先进的技术和科技，不断提高生产效率和产品质素。
According to the present situation and existing problems of raihvay preservation in china . the paper recomments the composition and toxicity of the oil and oil mixed preservafitive , and emphatically analyzes the infiuencmg causes and chemical change of preservative , the author proposes that preservation industry technology and products , according to the reqmrement of railway , should turn toward colourless . non - toxic , nmlfi - element , succession and socialization 根据我国目前铁路木材防腐的现状及存在的问题文章介绍了引起木材腐朽的因素和木材防腐剂应具备的条件分析了油类及油类混合防腐剂的成分和毒性重点分析了影响防腐剂效果的因素、防腐剂的化学变化针对铁路需求情况提出防腐工业的技术及产品应向无色、无毒和防腐产品多元化、系列化社会化发展。
