Since reform and opening - up , the cultural system reform has been moved forward with strength . the cultural products market is prosperous day by day . the regional cultural industry competition launches in an all - round way 我国文化资源丰富,改革开放以来,文化体制改革强力推进,文化市场日益繁荣,区域文化产业竞争全面展开,传统文化产业向新兴文化产业转移,文化企业集团化逐步加快,企业文化竞争力不断提升。
Applying spss software , this paper analyses the comprehensive competitive capability from both the interior and exterior aspects , i . e , industry input , industry output , innovate potential , policy environment , technology environment and related industry 摘要从产业的内部和外部竞争力两大方面，产业投入、产业产出、创新潜力、政策环境、技术环境和关联产业6个角度，应用spss软件讨研发产业竞争能力进行了综合评价。
Diamond , determinants of national advantage , michael . e . porter ' s famous industrial theory , discusses the factors of influence international competitiveness comprehensively . the key to strengthen competitiveness is to create an social environment that benefits competition 迈克尔?波特的钻石模型比较全面地论述了影响产业竞争优势的因素，增强产业国际竞争力的关键是要创造一个有利于竞争的经济、法律和社会环境。
By studying how international capital flow realizes the division of labor for international industries and the restructuring of global industries ， it analyzes the causes and characteristics of transnational capital flow ， states the positive results and inspecting methods of international capital flow and industrial connections ， makes the theoretical research on the improvement of industrial factors ， the upgrading of industrial structure and the internationalization of industrial development ， and hence establishes the overall relationship between international capital flow and industrial progress . chapter four analyzes such factors as capital ， technology and innovation affected by international capital flow ， in particular how the improvement of the three factors influences industrial competitive power and advantages . by comparing the risks and the benefits of the disposition of global factors on the different methods of international capital flow ， we come to the conclusion that the industrial competitive advantages in the future depends on capital ， technology and management rather than on non - natural factors 从国际资本流动实现国际产业分工和全球产业结构调整的途径入手，分析资本跨国界运动的产业动因及其特征，阐述国际资本流动与产业关联的实证成果及检验方法，并运用宏观、微观和中观的分析方法，对产业要素优化、产业结构升级以及产业发展国际化的问题进行理论上的分析和研究，从而确立国际资本流动对产业演进的总体关系；第四部分着重就国际资本流动对产业演进的资本要素、技术与创新要素和管理要素进行深入分析，主要分析上述三要素的优化过程对产业竞争力以及产业优势变化所产生的重要影响，从要素全球配置的层面上对国际资本流动不同方式的风险和效益进行比较，得出未来的产业竞争优势取决于资本、技术和管理等要素，而非自然禀赋要素的结论。
This paper is based on the industrial organization theory , and framed by the theory of " prompting the competition in one industry " ( michael e . porter ) . among those five factors that are posed by porter to influence the competition in one industry , three factors are used in this paper to analyze the whole wine industry and one winery . they are : bargaining ability of buyers ( market ) ; bargaining ability of sellers ( materials ) ; competitive ability of present firms 本文以产业组织理论为基础，以迈克尔?波特“驱动产业竞争”的理论为基本框架，针对五种作用力中三种重要的作用力，即买方侃价实力(市场) 、供方侃价实力(原料)和现有公司间的争夺，分别对整个葡萄酒产业和一个葡萄酒生产企业进行了分析，以找出影响行业市场绩效和企业竞争力的因素。
With new features of international industrial structure adjustment emerging and china ' s entering into wto , our country must improve the economic benefits of technology introduction . if not , we ca n ' t face up to the fierce industrial competition with confidence and seize the industry upgrading opportunity 在国际产业结构调整出现新特点和我国加入世贸组织的新形势下，我国必须提高技术引进的整体效益才能从容面对激烈的国际产业竞争的挑战，紧紧抓住产业结构升级的机遇。
This article , with the help of michael bott ' s theory on competition strategy , overall analyzes the automobile industry and structure of automobile components , finds out the way to cope with the competition , taking wuhan dongfeng - citroen car components ltd company as an example , research the advantage and disadvantage , opportunity and difficulty based on environmental analysis , defines the position of the company in competitive car components industry , point out the company basic strategy : " cost amass strategy " , under the guide of this strategy , point out anther concrete development strategy " two high , one low " i . e . : high quality , fine name brand strategy , high technical products , low cost rolling expansion strategy 波特等人关于竞争战略的理论，对轿车行业、轿车零部件产业结构和轿车零部件企业进行全面分析，指出轿车零部件产业竞争压力的主要来源；并以武汉神龙轿车零部件股份有限公司为例，在环境分析的基础上，研究武汉神龙轿车零部件股份有限公司的优势和劣势、机会和威胁，确定公司在产业内的竞争地位，提出公司发展基本竞争战略即：成本集聚战略，并在该战略思想的指导下，提出公司“两高一低”的具体发展战略，即：高品质的精品名牌战略、高技术含量的产品开发战略、低成本滚动扩张战略。
The thesis proceeds from inside and outside environmental analysis of guangmang group , studies six respects external environment including the macroscopical environment , main economic characteristic of industry of the solar water heater , market demand state of vtchp solar water heater , competition structure of industry of vtchp solar water heater , the competition power of every enterprise in the industry , constructs the external factor evaluation ( efe ) matrix and analysizes the opportunities and threatens of the group . at the same time the thesis uses the value chain and core competence theories , analysizes the inside resources and competitive power of guangmang group , constructs the internal factor evaluation ( ife ) matrix , defines the strengths and weaknesses of the group 论文从光芒集团的内外部环境分析出发，研究包括宏观环境、太阳能热水器产业主要经济特征、 vtchp太阳能热水器市场需求状况、 vtchp太阳能热水器产业竞争结构、产业内各企业竞争强弱评价以及外部环境因素的评价六个方面的外部环境，构造了外部要素评价( efe )矩阵，分析了光芒集团的机会和威胁；同时论文运用价值链、核心竞争能力理论，对光芒集团的内部资源和竞争能力进行分析，构造了内部要素评价( ife )矩阵，确定了光芒集团的优势与劣势。
Meanvvhile the vvriter put fonvard of the research model of strategic marketing and using capital market to integrale the existing product market and strategic institutional unit and to carry out capital marketing so as to enhance the general force and realize the competition advantages of locomotive & rolling stock industry 同时还提出了要利用资本市场这个主要手段对现行机车车辆产品市场层次、战略事业单位层次进行整合，进行资本经营，以增强总体实力，实现机车车辆产业竞争优势。
Moreover , the industrial organization theory , behavior financial theory and coporate governance theory and capital structure theory fused into the latest development of research theory is introduced : the influence of industrial property to capital structure , the influence of industrial competitive condition to capital structure , investor ' s unreasonable behavior has influence on enterprise financing decision to help the the empirical analysis 进一步介绍了产业组织理论、行为金融理论、公司治理理论和资本结构理论融合发展的最新研究：产业特性对资本结构的影响、产业竞争状况对资本结构的影响、投资者非理性行为对企业融资决策的影响。为接下来的实证研究作铺垫。
